“…Steinbach (2003) considers them as territorial offerings that play a role in promoting regional and local tourism products by linking different services and providing certain discounts to generate further demand at the destination. Overall, these tourist cards, also referred to as "destination cards", "city cards", "city passes", "tourist cards", "guest cards", "welcome cards" or "visitor cards" (Angeloni, 2016), have received some attention in research: Various studies have investigated the phenomenon of destination cards from different perspectives (D'Angella & Go, 2009;Figini & Vici, 2012;Guiver & Stanford, 2014;Pechlaner & Zehrer, 2005).…”