“…This research is conducted to investigate the factors that influence Indonesians to avoid P2P lending. In contrast to previous studies that focused on the use of P2P lending in terms of lenders (Chen, Lai, and Lin, 2014); (Wang et al, 2014); (Chen, Lou and Van Slyke, 2015); (Xu et al, 2019); (Sangmin Lee, 2017), as well as the use of P2P lending from the borrowers' side (Rosavina et al, 2019); (Liu et al, 2018); (Wang et al, 2020); (Huang, Qian, and Xu, 2020), this study focuses on avoidance measures against the use of P2P lending from the borrowers' side using the technology threat avoidance theory (TTAT) as the basis for this research. Liang and Xue (2009) stated that the TTAT explains that a threat assessment determines individual avoidance behavior (perceived susceptibility, perceived severity, and perceived threat) and a coping appraisal (individual self-efficacy, perceived cost, and perceived effectiveness).…”