Why do older consumers avoid innovative products and services?

Bae, Hyeyoon; Jo, Sang Hyun; Lee, Euehun

doi:10.1108/jsm-10-2019-0408

Cited by 33 publications

(33 citation statements)

References 115 publications

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“…ease of use) and user characteristics (e.g. technical confidence, innovativeness) on the intended adoption or acceptance of technology (Arning & Ziefle, 2007;Bae et al, 2020;Chéron & Kohlbacher, 2018). This study, however, reveals the importance of social benefits, such as assimilation and independence, on the actual usage of portable digital devices.…”

Section: Discussion and Contributionsmentioning

confidence: 99%

“…Previous consumer behaviour studies often focus on how feelings of incompetence occur when older adults use technology. For instance, Bae et al (2020) report that participants reduced their use of innovative technology to avoid appearing incompetent. Moreover, Arning and Ziefle (2007) maintain that when a device provides technical difficulties, older adults suffer from reduced technical confidence and begin to question their own worth.…”

Section: Psychological Paradoxesmentioning

confidence: 99%

“…Noticeably, the pre-existing research in marketing is predominantly quantitative with the majority of studies using a survey-based approach to data collection (see Table 1). Quantitative studies are useful in measuring self-report variables such as life satisfaction, technical confidence, stereotype threat, innovativeness, and cognitive age (Arning & Ziefle, 2007;Bae et al, 2020;Chéron & Kohlbacher, 2018;Karavidas et al, 2005). For instance, Bae et al (2020) reveal that older adults who consider themselves to be subject to the threat of stereotype, are likely to reduce their innovativeness to avoid appearing incompetent.…”

mentioning

confidence: 99%

“…Quantitative studies are useful in measuring self-report variables such as life satisfaction, technical confidence, stereotype threat, innovativeness, and cognitive age (Arning & Ziefle, 2007;Bae et al, 2020;Chéron & Kohlbacher, 2018;Karavidas et al, 2005). For instance, Bae et al (2020) reveal that older adults who consider themselves to be subject to the threat of stereotype, are likely to reduce their innovativeness to avoid appearing incompetent. Additionally, Petrovčič et al (2018) determine that several older adults using smartphones, only use the functionality of a feature phone (e.g.…”

mentioning

confidence: 99%

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‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers

Wilson-Nash

Tinson

2021

Journal of Marketing Management

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The UK Government and charity-based initiatives encourage the use of digital devices to improve connectivity and address health care challenges across an escalating, ageing population. However, research on the lived experiences of older adults using technology is limited. The aim of this study is to build on technology paradox theory to provide a greater understanding of older adults' use of digital devices and the associated coping strategies that are adopted. A qualitative approach, employing event-based diaries, reveals functional, social and psychological paradoxes as well as influences on self-worth. The findings also identify how older adults adapt to the challenges of such technology paradoxes by developing novel coping strategies such as, adjusting and acceptance. Furthermore, implications for policy and practice are established.

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Section: Discussion and Contributionsmentioning

confidence: 99%

Section: Psychological Paradoxesmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers

Wilson-Nash

Tinson

2021

Journal of Marketing Management

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“…In the context of consumer behavior, self-monitoring has been studied within advertising [63,64], materialism and product involvement (e.g., [65,66]), decision-making [67], consumption behavior, and purchase intentions [68][69][70]. The central promise of selfmonitoring theory suggests that individuals of the high self-monitoring kind are more prone to adapt to socially accepted trends and situations, for example, the need to reduce our carbon footprints.…”

Section: Self-monitoring and Environmentally Motivated Travel Reductionmentioning

confidence: 99%

Environmentally Motivated Travel Reduction: The Effects of Availability, Herding Bias, and Self-Monitoring

Nejad

Hansen²

2021

Sustainability

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Asking consumers to consume less, or to travel less, does not necessarily make them do so and is, therefore, a key challenge for public policy-makers and green marketers. In this paper, we scrutinize the effect of intuitive decisions/judgments as well as personality differences on consumers’ intentions to consume less. More specifically, we study how the availability heuristic, herding biases, and self-monitoring influence environmentally motivated consumption reduction (EMCR) in a tourism context. Drawing on EMCR and a heuristics-and-biases approach, we present an experimental study designed to test how availability (high vs. low information availability), herding behavior (herd present vs. no herd), and high vs. low self-monitoring influence consumers’ intentions to travel less in the future. The results suggest that the existence of a herd influence environmentally motivated travel reductions. Also, high self-monitors are more capable of sensing the eco-friendly direction of the public opinion in general, and adjust their behavior to align with this, than individuals with a lower self-monitoring tendency. Finally, there is a positive interaction between herding bias and self-monitoring, while we found no significant effect of the availability heuristic on the environmentally motivated travel reduction. The implications of the results and future research avenues are discussed.

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What drives consumer expectations for institutional food? Identifying antecedents of normative and predictive expectations in baby boomers

Andreassen,

Gjerald

2023

J of Consumer Behaviour

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Consumer expectations play a crucial role in shaping consumer experiences, and it is important to understand what factors contribute to these expectations. However, there is limited research on the factors that influence expectations, particularly internal factors. Additionally, few studies differentiate between types of expectations and their underlying causes. This study focuses on normative and predictive expectations related to institutional food and examines how individual psychological factors (such as entitlement, subjective knowledge, and sensitivity to disconfirmation) and sociocultural factors (like word of mouth and temporal focus) influence these expectations. The researchers used surveys to collect data from two different groups of baby boomers in Norway, with a total of 300 participants in each group. The findings reveal that normative and predictive expectations for institutional food differ in their content, and individual psychological and sociocultural factors affect different types of expectations. Individual psychological factors have a stronger influence on normative expectations, whereas sociocultural factors primarily impact predictive expectations. Further research should explore the relationship between the content of expectations and their drivers in other contexts. This study contributes to our understanding of the factors that shape consumer expectations, particularly in non‐hedonic consumption experiences.

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Why do older consumers avoid innovative products and services?

Cited by 33 publications

References 115 publications

‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers

‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers

Environmentally Motivated Travel Reduction: The Effects of Availability, Herding Bias, and Self-Monitoring

What drives consumer expectations for institutional food? Identifying antecedents of normative and predictive expectations in baby boomers

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