Why Do People Choose the Shopping Malls? The Attraction Theory Revisited

Mall shopping behaviour of Indian small town consumers

“…They help retailers satisfy the utilitarian and emotional needs of the consumers (Holbrook and Hirschman, 1982;Bloch et al, 1994;Buss, 1997;Wakefield and Baker, 1998;Arnold and Reynolds, 2003). Over the past few years researchers have examined mall ambience, store factors, and facilities that contribute to mall patronage and attractions (Howell and Rogers, 1980;Finn and Louviere, 1990;Finn and Louviere, 1996;Swait and Sweeney, 2000;Darian et al, 2001;Yavas, 2003;De Juan, 2004). To attract consumers, malls combine traditional selling activity with other value-added services which make them entertainment complexes (Csabe and Askegaard, 1999).…”

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

“…The attractiveness of a mall is affected by different attributes ( Stassen et al , 1999 ) and researchers have examined the factors that contribute to mall and retail patronage and its attractions ( Howell and Rogers, 1980 ;Finn and Louviere, 1990 ;Finn and Louviere, 1996 ;Swait and Sweeney, 2000 ;Darian et al , 2001 ;Yavas, 2003 ;De Juan, 2004 ). Holbrook and Hirschman (1982) suggest that malls are a central point of community entertainment and interaction and contribute to a city ' s social and economic environment ( Hernandez and Jones, 2005 ;Padilla and Eastlick, 2009 ).…”

A segmentation study of Israeli mall customers

“…It is only recently that shopping malls have come under investigation in their own right (i.e. Anselmsson, 2006;Chebat et al, 2005;De Juan, 2004;Frasquet et al, 2001;Michon et al, 2005;Wesley et al, 2006;Zhuang et al, 2006).…”