Why Do People Purchase Halal Cosmetics?  an Integrated Model in Saudi Arabia

Al-Hajla, Ali Homaid

doi:10.18843/rwjasc/v8i2/03

RW-JASC

2017

DOI: 10.18843/rwjasc/v8i2/03

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Why Do People Purchase Halal Cosmetics? an Integrated Model in Saudi Arabia

Ali Homaid Al-Hajla¹

Abstract: With around one and a half billion

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2020

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A Study on Awareness and Intention to Purchase Halal Cosmetics Products Among Malaysians

Yousoof

Jayaraman

Munusamy

2020

IJEMP

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The term halal cosmetics are getting popular around the world not only to women but also to man regardless of race. In buying cosmetics, consumers are not only concerned about the price and quality, but also on ingredients used in their cosmetics products. In view of that, this study aims to examine the factors that affect the purchase intention of Malaysian consumers in the context of halal cosmetics products. The questionnaires were distributed to 300 Muslim and non-Muslim consumers in Klang Valley using a convenience sampling technique. A Pearson correlation test was carried, and the results showed a significant relationship between consumers’ awareness and intention to purchase halal cosmetics. Furthermore, the ANOVA-test showed that there is a significant difference among race and intention to purchase halal cosmetics. This study will provide the cosmetics industry with a greater knowledge of the consumer’s behaviour towards halal cosmetics. Thus, this will share knowledge of these industries to produce halal cosmetics products which meet the consumers’ expectation. Furthermore, this study will strategies their marketing activities which can increase their profit and contribute to corporate social responsibility.

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A Study on Awareness and Intention to Purchase Halal Cosmetics Products Among Malaysians

Yousoof

Jayaraman

Munusamy

2020

IJEMP

View full text Add to dashboard Cite

show abstract

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Why Do People Purchase Halal Cosmetics? an Integrated Model in Saudi Arabia

Abstract: With around one and a half billion

Cited by 1 publication

References 45 publications

A Study on Awareness and Intention to Purchase Halal Cosmetics Products Among Malaysians

A Study on Awareness and Intention to Purchase Halal Cosmetics Products Among Malaysians

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