2019
DOI: 10.1016/j.jretconser.2019.05.025
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Why do people use food delivery apps (FDA)? A uses and gratification theory perspective

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Cited by 415 publications
(474 citation statements)
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References 51 publications
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“…UGT helps to explain why, in light of pandemic fear, consumers increasingly engaged in online platforms to make relevant purchase considerations. In addition, UGT enables managers to identify the reasons behind consumer choice and product and service ratings ( Ray et al, 2019 ). UGT also provides managers with importance of differentiated content strategy based on transactional data and information exchange to develop content strategy more effectively ( Lim and Kumar, 2019 ).…”
Section: Conceptual Background and Hypothesis Developmentmentioning
confidence: 99%
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“…UGT helps to explain why, in light of pandemic fear, consumers increasingly engaged in online platforms to make relevant purchase considerations. In addition, UGT enables managers to identify the reasons behind consumer choice and product and service ratings ( Ray et al, 2019 ). UGT also provides managers with importance of differentiated content strategy based on transactional data and information exchange to develop content strategy more effectively ( Lim and Kumar, 2019 ).…”
Section: Conceptual Background and Hypothesis Developmentmentioning
confidence: 99%
“…Based on UGT, economic benefits also trigger consumer intention to engage in sustainable consumption during uncertain situations. Benefits, for instance, may include coupons, cash-backs, and discounts ( Ray et al, 2019 ). UGT also suggests that if commercial offerings do not match consumers' expectations, the commercial quid pro quo relationship may be triggered by consumers ( Simon, 2017 ).…”
Section: Conceptual Background and Hypothesis Developmentmentioning
confidence: 99%
“…Thereafter, it has been widely used in research. Recent studies [31][32][33][34] legitimate the U&G approach as one of the most relevant communication theories for explaining the use of media based on the virtual environment.…”
Section: Uses and Gratifications Theorymentioning
confidence: 99%
“…Peneliti menambahkan pertanyaan terkait penggunaan layanan pesan antar makanan dikarenakan adanya tren terkini penggunaan layanan pesan antar via aplikasi telepon seluler atau situs web. 14,28 Pertanyaan tempat dan menu makan yang sering dikonsumsi adalah pertanyaan subjektif untuk melihat tipe tempat makan dan jenis makanan yang dikonsumsi subjek. 29 Pertanyaan terkait dari mana makan siang subjek ketika hari sekolah diperoleh juga diajukan.…”
Section: Metodeunclassified