Why Doctors Participate in Teams of Online Health Communities? A Social Identity and Brand Resource Perspective

Deng, Zhaohua; Fan, Guorui; Deng, Zihao; Wang, Bin

doi:10.1007/s10796-023-10434-1

Cited by 3 publications

(1 citation statement)

References 80 publications

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“…In recent years, the development of OMTs has introduced a novel approach to online healthcare services. Studies have revealed that joining OMT can benefit the performance of member doctors [ 16 , 17 ]. Moreover, scholarly attention has also been paid to the factors that contribute to high-performance OMT, such as knowledge collaboration [ 6 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Impact of Online Medical Team Engagement on Patient Satisfaction: A Semantic Features Perspective

Wang,

Zhang

2024

Healthcare

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Online medical teams (OMTs), a new mode of online healthcare service, have emerged in online health communities (OHCs) in China. This study attempts to explore the underlying mechanism of how OMTs’ engagement influences patient satisfaction through the lens of semantic features. This study also scrutinizes the moderating effect of multiple specializations on the link between OMTs’ engagement and semantic features. We utilized a linear model that had fixed effects controlled at the team level for analysis. A bootstrapping approach using 5000 samples was employed to test the mediation effects. The findings reveal that OMTs’ engagement significantly improves language concreteness in online team consultations, which subsequently enhances patient satisfaction. OMT engagement has a negative impact on emotional intensity, ultimately decreasing patient satisfaction. Multiple specializations strengthen the impact of OMT engagement on both language concreteness and emotional intensity. This study contributes to the literature on OMTs and patient satisfaction, providing insights into patients’ perceptions of OMTs’ engagement during online team consultation. This study also generates several implications for the practice of OHCs and OMTs.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring the Impact of Online Medical Team Engagement on Patient Satisfaction: A Semantic Features Perspective

Wang,

Zhang

2024

Healthcare

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Are Multiple information sources better? The effect of multiple physicians in online medical teams on patient satisfaction

Zhang,

Sun,

Zhang

et al. 2025

Information Processing & Management

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Knowledge collaboration and online medical teams’ performance: a multiple participation perspective

Wang

2024

IJPPM

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PurposeOnline medical teams (OMTs) have emerged as an innovative healthcare service mode that relies on the collaboration of doctors to produce comprehensive medical recommendations. This study delves into the relationship between knowledge collaboration and team performance in OMTs and examines the complex effects of participation patterns.Design/methodology/approachThe analysis uses a dataset that consists of 2,180 OMTs involving 8,689 doctors. Ordinary least squares regression with robust standard error is adopted for data analysis.FindingsOur findings demonstrate a positive influence of knowledge collaboration on OMT performance. Leader participation weakens the relationship between knowledge collaboration and team performance, whereas multidisciplinary participation strengthens it. Passive participation and chief doctor participation have no significant effect on the association between knowledge collaboration and OMT performance.Originality/valueThis study provides valuable insights into how knowledge collaboration shapes OMTs' performance and reveals how the participation of different types of members affects outcomes. Our findings offer important practical implications for the optimization of online health platforms and for enhancing the effectiveness of collaborative healthcare delivery.

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Why Doctors Participate in Teams of Online Health Communities? A Social Identity and Brand Resource Perspective

Cited by 3 publications

References 80 publications

Exploring the Impact of Online Medical Team Engagement on Patient Satisfaction: A Semantic Features Perspective

Exploring the Impact of Online Medical Team Engagement on Patient Satisfaction: A Semantic Features Perspective

Are Multiple information sources better? The effect of multiple physicians in online medical teams on patient satisfaction

Knowledge collaboration and online medical teams’ performance: a multiple participation perspective

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