“…For example, Cheng (2014) cites the Chinese Association on Tobacco Control which indicated that 52 tobacco companies donated to, or sponsored, 79 welfare activities in 40 cities and counties during the last quarter of 2009, including those, such as the Hope Project, designed to help poor children attend school (Jin, 2014), These philanthropic projects are similar to those pursued by any other tobacco company and are important in promoting a positive public image of corporate social responsibility and maintaining public support for the CNTC Yang et al, 2010).…”