Why Go Green? The Business Case for Environmental Commitment in the Canadian Hotel Industry

Graci, Sonya; Dodds, Rachel

doi:10.1080/13032917.2008.9687072

Cited by 193 publications

(155 citation statements)

References 34 publications

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“…Focusing on the service industry, tourism with its amazing development in recent years, has been contributing to so much effects to the nature and the ecology (Graci & Dodds, 2008;Rodríguez & Cruz, 2007). Indistinguishably associated with the tourism is the hotel industry which consumes a vast amount of energy, water and non-durable products also provides huge damages to the environment more than the other categories of services of comparable size (Bohdanowicz, 2006;Hsieh, 2012;Leonidou et al, 2013;Nicholls & Kang, 2012;Robinot & Giannelloni, 2010).…”

Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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This study which is based on a widespread review of literature discusses about adoption of green marketing by hotels as a mechanism to perform corporate social responsibility (CSR). This paper examines in detail the literature and theories surrounding CSR, Malaysian government's role in protecting the environment, the challenges of green marketing and the state of CSR within the hotel industry. The discussion reveals that hotels are found to be under constant pressure to balance the diverse forms of corporate social responsibility. By knowing the significance of sustainability, the Malaysian government has been encouraging the hotels and other sectors to embrace green technology and practices by providing incentives and tax breaks. Whilst hoteliers are striving to achieve financial performance by practicing green marketing, gaining the trust and meeting the expectations of the public have become more challenging. Further review discloses that strategy such as greenwashing needs to be avoided by hoteliers to gain the confidence among green consumers towards the green claims. The paper further concludes that green marketing is being used as a tool by hotels to perform their CSR while it provides competitive advantage for hotels in ensuring a balance between development and environmental sustainability.

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Section: Introductionmentioning

confidence: 99%

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Punitha¹,

Rasdi²

2013

ASS

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“…Dodds & Kuehnel, 2010;Graci, 2009;Graci & Dodds, 2008Holcomb, Upchurch, & Okumus, 2007) it may appear that this area of study still remains relatively under-researched, particularly when considering research which links hospitality enterprises and strategic CSR. Of course, there are different opinions and perceptions about what should be the locus of interest in tourism management.…”

Section: Introductionmentioning

confidence: 99%

Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives

Camilleri

2013

Tourism Planning & Development

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This paper links the corporate social responsibility (CSR) paradigms to the sustainability agenda. The objective is to sharpen the strategic base of responsible behaviour in tourism enterprises. The design follows a comprehensive literature review about sustainable tourism from a hospitality industry perspective. Theoretical underpinnings suggest that the tourism and hospitality industries are continuously witnessing changing attitudes on the part of both the consumers and the enterprises. This contribution provides some details about the sustainability agenda as it explains how it emerged following Brundtland's report. Afterwards, it identifies key contributors who raised the issue of sustainable tourism as well as CSR policies, including intergovernmental committees and non-governmental organisations. It is believed that synergistic and shared value approaches are relatively straightforward and uncomplicated. Therefore, such notions are more easily taken up by academics or by tourism and hospitality stakeholders. There is continuous discourse in many international fora, conferences, seminars and colloquia about sustainable tourism, responsible behaviour and the related subjects. However, the discussions are usually characterised by presentation of theories which define the concepts, rather than being practical workshops which identify the business case and how to trigger active participation in the tourism industry. Relevant literature indicates that value-driven approaches focus on improving tourism and hospitality business performance through effective and efficient practices in their workplace environments. This contribution suggests that long-term sustainability can be reached if industry practitioners successfully address their societal and community deficits.

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“…Further, implementation of green initiatives often requires investments that are not components of traditional hotel core competencies, ( Kasmin, 2004 ) and hence, from a business standpoint, such investments must be justifi able and result in economic benefi ts and advantages for the lodging facility. Chief among these benefi ts is cost savings ( Cheyne and Barnett, 2001 ;Rivera, 2002 ;Gonzalez-Benito and Gonzalez-Benito, 2005 ;Lynes and Dredge, 2006 ;Graci and Dodds, 2008 ). In fact, cost advantages in the form of fi nancial savings are one of the most important factors that determine whether a company implements environmental initiatives ( Graci and Dodds, 2008 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Chief among these benefi ts is cost savings ( Cheyne and Barnett, 2001 ;Rivera, 2002 ;Gonzalez-Benito and Gonzalez-Benito, 2005 ;Lynes and Dredge, 2006 ;Graci and Dodds, 2008 ). In fact, cost advantages in the form of fi nancial savings are one of the most important factors that determine whether a company implements environmental initiatives ( Graci and Dodds, 2008 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Thus, it is likely that lodging operations as business entities will evaluate the fi nancial feasibility of investing in green initiatives. Hence, hotels will adopt green initiatives if they lead to profi tability factors such as cost savings, competitive advantages, employee loyalty, increased customer satisfaction and retention, or if they enable the hotel to comply with, or circumvent governmental regulations or minimize exposure to operational risks ( Graci and Dodds, 2008 ). Hence, although hoteliers recognize the need for the industry to be more environmentally conscious ( Bohdanowicz, 2005 ) and display genuine concern about the environment and green initiatives ( Cespedes-Lorente et al , 2003 ), such concern appears to be driven by the potential benefi ts derived from implementing environmental conscious or green initiatives.…”

Section: Literature Reviewmentioning

confidence: 99%

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Toward a framework for the components of green lodging

Jackson

2010

J Retail Leisure Property

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This article seeks to provide a better understanding of green lodging and its components. The article provides a framework that illustrates how lodging properties interact with the physical environment, the negative environmental externalities created by the interactions and the solutions necessary to eliminate and ameliorate the negative externalities. An inductive approach is utilized, which combines interview data with content analysis. Findings suggest that green lodging is deliberate, and concerted efforts undertaken by lodging operations to mitigate or ameliorate the negative environmental externalities associated with lodging operations. These externalities generally manifest themselves in energy usage, water usage, air quality and waste management. Components of green lodging include the fi xtures, facilities, amenities, supplies, equipment, services, consumables, and practices that are adopted, implemented and maintained to reduce or eliminate externalities. Collectively, these components can be described as technical and behavioral components. Technical components are the physical or tangible elements that should be adopted, installed or maintained to eliminate or reduce externalities, whereas the behavioral components relate to behaviors and practices that should be adopted. Future studies are encouraged to explore barriers to implementation of green practices in hotels, lodging managers ' and consumers ' attitudes toward green practices in the lodging industry, and how hoteliers are managing the ' green ' supply chain.

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Why Go Green? The Business Case for Environmental Commitment in the Canadian Hotel Industry

Cited by 193 publications

References 34 publications

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

Advancing the Sustainable Tourism Agenda Through Strategic CSR Perspectives

Toward a framework for the components of green lodging

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