“…A year ago we decided that we would no longer report on unsubstantiated press releases, and we will continue to take this stand (doi:10.1136/bmj.o1878). 11 But it is time that governments, institutions, and industry placed the public good above their self-motivated agendas. The BMJ is unique among medical journals in its journalism, so the primary responsibility is on other major news outlets, national broadcasters, and newspapers, to join us in no longer being mindless pawns of authority.…”