Why people use digital payments: Evidence from micro data in Peru

Aurazo, José; Vega, Milton

doi:10.1016/j.latcb.2021.100044

Cited by 17 publications

(7 citation statements)

References 14 publications

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“…People with high incomes are more than 1,000 times more likely to use E-Wallet DANA as a tool for making transactions, compared to low-income people. The results of this study are in line with research that has been reviewed by Aurazo & Vega (2021), where the results obtained that young people, especially millennial generations, are more dominant in using E-Wallet DANA as a transaction tool, the higher the user's education, the greater the interest in making transactions using E-Wallet DANA. Then the more income increases, the higher the interest in making transactions through E-Wallet DANA.…”

Section: International Journal Of Social Science Technology and Econo...supporting

confidence: 89%

Digital Payment Preferences Toward E-Wallet DANA on Consumer Transactions in Banda Aceh City

Irfandi,

Aliasuddin

2024

IJSSTEM

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This study aims to analyze people's preferences in using E-Wallet DANA payments for consumer transactions in Banda Aceh City. The study used primary data through the calculation of the Slovin method, the number of samples used was 200 household samples. This study uses preferences so that a binary model approach is used in determining the model. The results showed that education, age, and income significantly affect digital payment preferences using DANA, while gender is not significant. Recommendations to the people of Banda Aceh City who have used DANA as a preferred tool for making transactions to conduct more education and information to increase consumer understanding of the benefits of using DANA. Recommendations to relevant governments to be an example in adopting digital payments using DANA in government transactions such as payment of local taxes and levies. Recommendations to further researchers to expand research variables add or replace with those that are following the possibilities that will occur in the future, and researchers can also conduct a more in-depth analysis related to the behavior of using the DANA.

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Section: International Journal Of Social Science Technology and Econo...supporting

confidence: 89%

Digital Payment Preferences Toward E-Wallet DANA on Consumer Transactions in Banda Aceh City

Irfandi,

Aliasuddin

2024

IJSSTEM

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“…Description of digital payments user (e.g., credit card, debit card, or mobile/internet banking) mostly between ages 25-40, with higher education levels, formal employment, and they who live in urban areas with Internet access. In addition, the likelihood of paying with digital instruments higher for people in the top quintiles of per capita household spending and those living in areas with a high presence of financial institutions [8]. Social media changed interaction type process of buyers and sellers, and increase involvement through social media may raised positive results for sales people utilize it in facilitating customer behaviors [9].…”

Section: Fig 1 Digital Payment User Populix Survey (2022)mentioning

confidence: 99%

How Digital Payment And Social Media Marketing Affect Purchase Decisions Of Subang Culinary SME Customer, Indonesia

Apriandi

Najmudin

Karnowati

et al. 2023

International Journal of Science, Technology & Management

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This research is an empirical study to see the relationship between the application of digital payment media and digital marketing for small and medium enterprises, especially in the culinary sector in the city of Subang. Why is this research being carried out in Subang, because there are not many small and medium entrepreneurs in the culinary sector in the city of Subang who have implemented digital payments and digital marketing in their businesses. The data in this research uses primary data obtained from 121 questionnaires to culinary business customers who make digital payments and search for information digitally before making a purchase. From the results of data processing, it is known that digital payments have a significant effect on purchasing decisions in small and medium businesses in the culinary sector with a T-count score of 6,357, and marketing using social media also has a significant effect with a T-count value of 6,609, and together digital payments and marketing social media has a significant effect with an F count of 114,804

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“…Enfoque: Naturaleza de la captación de clientes Autores Resultado [23]; [24]; [25]; [26]; [27]; [28] Las relaciones sociales entre los humanos, exige nuevas estrategias desde la pandemia del COVID-19, cambiando los modelos y exigiendo la adaptación a un nuevo enfoque económico, social y cultural. La adopción de plataformas virtuales y el uso de herramientas tecnológicas, como lo sostiene Grajales et al (2021).Las relaciones sociales entre los humanos, exige nuevas estrategias desde la pandemia del COVID-19, cambiando los modelos y exigiendo a adaptarse a un nuevo enfoque económico, social y cultural.…”

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Digitalisation and customer acquisition in companies in Latin America. A systematic review of the literature 2013-2023.

Olórtegui-Alcalde,

Bernia-León,

Rondón-Aquino

et al. 2023

Proceedings of the 21th LACCEI International Multi-Conference for Engineering, Education and Technology (LACCEI 2023): “Leaders

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The present study has the objective to analyze digitization and how it can help companies to attract their customers to retain them through the different strategies that are applied in the most efficient way possible, based on digital innovations. Customer acquisition is a very sensitive activity, because of customer satisfaction for their experiences and service rating, which allows to value and obtain constant feedback to design strategies, automate communication processes, campaigns. It is at this point that digitization, like that technological innovation, contributes to a better relationship with our customers, generates trust and the company has a competitive advantage. It is generated in a documentary way, fundamentals and relevant aspects focused on promoting the growth of companies through this digitization, to expand their market and encourage confidence in the services generated, this allows companies to adapt to the facilities that require the customer and automate customer service processes, advertising, campaigns. It concludes by sharing a practical guide with customer acquisition and loyalty strategies based on digitization.

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Why people use digital payments: Evidence from micro data in Peru

Cited by 17 publications

References 14 publications

Digital Payment Preferences Toward E-Wallet DANA on Consumer Transactions in Banda Aceh City

Digital Payment Preferences Toward E-Wallet DANA on Consumer Transactions in Banda Aceh City

How Digital Payment And Social Media Marketing Affect Purchase Decisions Of Subang Culinary SME Customer, Indonesia

Digitalisation and customer acquisition in companies in Latin America. A systematic review of the literature 2013-2023.

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