Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

Picazo-Vela, Sergio; Chou, Shih Yung; Melcher, Arlyn J.; Pearson, J. M.

doi:10.1016/j.chb.2010.01.005

Cited by 145 publications

(74 citation statements)

References 60 publications

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“…Personality has drawn interest as a predictor perhaps because it has been shown to predict a number of different types of behavior that relate directly or indirectly to Internet usage. Examples include consumer behavior (Kassarjian, 1971), job performance (Barrick & Mount, 1991), academic achievement (Komarraju, Karau, Schmeck, & Avdic, 2011), team performance (Kichuk & Wiesner, 1997), media preferences (Kraaykampa and van Eijck (2005), Internet banking (Grabner-Kräuter & Faullant, 2008), technology adoption (Vishwanath, 2005), online reviews (Picazo-Velaa, Choua, Melchera, & Pearson, 2010), religiosity (Saroglou, 2002) and unethical Internet behavior (Karim, Hidayah, & Nor, 2009). …”

Section: Introductionmentioning

confidence: 99%

Personality and Internet usage: A large-scale representative study of young adults

Mark

Ganzach

2014

Computers in Human Behavior

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a b s t r a c tStudies that have examined the relationship between personality and Internet use so far were largely conducted on the basis of small, non-representative samples, and have yielded conflicting results. In the current study we estimate the relationship of the Big 5 personality traits and Internet use in a large nationally representative U.S. sample of over 6900 young adults with average age of 26. Our results suggest that global Internet use is positively related to Extraversion, Neuroticism, and Conscientiousness. We also examine the relationship of the Big 5 with online communication, leisure, academic, and economic activities. Extraversion is correlated with the most different Internet activities. Our findings contrast with many of the relationships found in previous research which have used small, homogeneous samples. We discuss these differences in term of the size and type of samples which were used in previous research, in terms of the time periods of Internet development in which the research was conducted, and in terms of the Internet activities which were measured.

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Section: Introductionmentioning

confidence: 99%

Personality and Internet usage: A large-scale representative study of young adults

Mark

Ganzach

2014

Computers in Human Behavior

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“…Based on a cross-sectional survey study, only neuroticism and conscientiousness are significant predictors. Attitude-toward-leaving reviews and perceived pressure are also found to have a positive impact (Picazo-Vela et al, 2010).…”

Section: Intention-to-leave Reviewsmentioning

confidence: 99%

“…Specifically, the link between satisfaction and the likelihood of WOM referrals is stronger for high product-involvement customers than for low product-involvement customers. Other factors, such as attitude toward leaving reviews, subjective norm, perceived behavioral control, and perceived pressure, can impact people's intention to leave reviews (Picazo-Vela et al, 2010).…”

Section: Intention-to-leave Reviewsmentioning

confidence: 99%

“…The characteristics of reviewers have been discussed from three perspectives: personality, past performance, and perceptions, for example, Picazo-Vela, Chou, Melcher, and Pearson (2010) proposed that personality is an important factor impacting an individual's intention to provide an online review. They adopted the broadly used Big Five personality framework, consisting of extraversion, neuroticism, agreeableness, conscientiousness, and openness.…”

Section: Intention-to-leave Reviewsmentioning

confidence: 99%

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A Review for the Influential Factors in E-WOM Research

Yang¹,

Sarathy²,

Feng³

2015

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Although substantial literature is available on customer reviews or e-WOM (electronic word of mouth), the topic is still under development and offers potential opportunities for further research. Since the topic is still at the stage of development, a review of the literature on customer reviews with the objective of summarizing existing findings will initial further studies on the growth of e-WOM technologies. This paper reviews the literature on e-WOM using a suitable classification scheme to identify the gap between theory and practice. Aiming to provide useful insights into the anatomy of e-WOM literature and be a good source for anyone who is interested in e-WOM, nine categories of findings are ultimately presented based on dependent-independent-variable relationship, along with a comprehensive list of reference. The paper ends up with discussions on future directions for research.

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“…Além disso, a maior parte dos estudos sobre eWOM tem focado no comportamento do consumidor que recebe a informação (Verhagen, Nauta, & Felberg, 2013), mas pouca atenção tem sido dada às motivações para o engajamento com o eWOM (Cheung & Lee, 2012;Picazo-Vela, Chou, Melcher, & Pearson, 2010;), assim como são poucos os estudos empíricos que ajudam a compreender esse fenômeno (Blazevic et al, 2013, Hollebeek, Glynn, & Brodie, 2014, Rossmann, Ranjan, & Sugathan, 2016. Outra lacuna encontrada reside no fato de haver poucos estudos de comportamento sobre o engajamento do consumidor que emite comentários negativos.…”

Section: Introductionunclassified

Engajamento dos Consumidores com o Boca a Boca Eletrônico Negativo em Lojas de Aplicativos Móveis

Andrade

Ramos

2017

Rev. adm. contemp.

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Resumo O objetivo do estudo é compreender as motivações do comportamento de engajamento do consumidor com o boca a boca eletrônico (electronic word-of–mouth [eWOM]) negativo em plataformas de consumo de aplicativos móveis, utilizando-se como lente de análise a Teoria da Ação Racional (Theory of Reasoned Action [TRA]). Foram realizadas dez entrevistas em profundidade com usuários emissores de comentários negativos, as quais permitiram a construção de um corpus que foi descrito, classificado e interpretado por meio de análise temática de conteúdo. Como generalização analítica, infere-se que os motivadores mais influentes para o engajamento com o eWOM negativo são a Busca por Providências, o Altruísmo, as Emoções Negativas e a Reciprocidade. Com relação aos construtos da TRA, as Atitudes favorecem esse engajamento, mas as Normas subjetivas pouco contribuem para a participação ativa no boca a boca eletrônico negativo. Esta pesquisa pode ajudar os programadores de aplicativos móveis e os analistas de mídias sociais quanto à formulação de estratégias de interação que estimulem o comportamento de engajamento dos consumidores.

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Why provide an online review? An extended theory of planned behavior and the role of Big-Five personality traits

Cited by 145 publications

References 60 publications

Personality and Internet usage: A large-scale representative study of young adults

Personality and Internet usage: A large-scale representative study of young adults

A Review for the Influential Factors in E-WOM Research

Engajamento dos Consumidores com o Boca a Boca Eletrônico Negativo em Lojas de Aplicativos Móveis

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