“…In literature, other types of collaboration term like, virtual collaboration (Byrne, 1993;Mathwick et al, 2001), cooperative arrangement (Ring & Ven, 1992;Girardi et al, 2002;Cousins, 2002;Kumar, 1996;Hines Jr, 1995), joint venture (Collins & Doorley, 1991;Hennart, 1988), strategic alliance (Vyas, 1995;Bruner & Spekman, 1998). Lorange and Roos (1991) were come under the forms of collaboration ( Bowersox et al, 2003;Singh & Power, 2009;Soosay et al, 2008;Golicic, 2003). Types of collaboration are shown in Fig.…”