“…Qualitative studies provide further evidence that bias continues to plague the Academy by showing that prejudice remains rampant at U.S. institutions of higher learning, creating an unpleasant environment for minority and female students and faculty (Clark and Corcoran, 1986;Anderson et al, 1993;Feagin and Sikes, 1995;Turner, Myers, and Creswell, 1999;Johnsrud and Sadao, 1998;Carr et al, 2000;Gersick, Dutton, and Bartunek, 2000). However, because participants in qualitative studies know their responses are being recorded and analyzed, they may be influenced by a social-desirability bias (Greenwald and Banaji, 1995), and such studies cannot necessarily measure unconscious bias (Greenwald and Banaji, 1995;Valian, 1999;Bertrand, Chugh, and Mullainathan, 2005;Quillian, 2006;Pager and Shepherd, 2008;Ridgeway, 2009;Sue, 2010) or provide insight into the magnitude of bias.…”