“…As a result, organizations need to be more creative to adapt to these changes in order to survive and remain sustainable in the future (Brown, 2011;Cummings & Worley, 2008). Several authors maintain that knowledge is the key for organizations to sustain competitive advantage (see Chua & Goh, 2009;Cranfield & Taylor, 2008;Delfmann & Koster, 2012;Dohse & Walter, 2012;Howell & Annansingh, 2013;Rahimi, Arbadisarjou, Allameh & Aghababaei, 2011;Unger, Rauch, Frese & Rosenbusch, 2011).…”