Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence

Kim, Jihyun; Merrill, Kelly; Yang, Hocheol

doi:10.1016/j.tele.2019.101281

Cited by 34 publications

(32 citation statements)

References 32 publications

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“…In particular, by browsing through what other people are talking about or sharing on public platforms about the TV program they are watching, which is a similar act of people watching or listening to friends in face-to-face social gatherings, they may have sought to meet entertainment needs through this media use. In fact, this finding is aligned with Kim et al’s [ 18 ] research that the entertainment motive is the strongest predictor of passive social TV engagement.…”

Section: Discussionsupporting

confidence: 86%

“…Thus, social TV viewers use an active strategy for information seeking or sharing by interacting with a large audience on public platforms as well as a targeted audience on private platforms. In fact, a similar pattern of social TV engagement on private platforms is found in Kim et al’s [ 18 ] research.…”

Section: Discussionsupporting

confidence: 82%

“…However, social TV viewing has extended the nature of social experiences to an unlimited audience connected via diverse ranges of communication technologies. With the idea of virtual co-viewing, known in the literature as social TV viewing, what was once a traditionally entertainment-based medium [ 17 ] is now experiencing large amounts of social engagement [ 9 , [18] , [19] , [20] , [21] , [22] ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Individuals can also engage passively by lurking or scrolling on their own social media [ 27 ]. However, for private platforms, it may be difficult to distinguish active and passive engagement as interactions on private platforms are considered transactional communication [ 18 ].…”

Section: Literature Reviewmentioning

confidence: 99%

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Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Kim

Merrill

Collins

et al. 2021

Technology in Society

Self Cite

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The COVID-19 lockdown has transformed the way of life for many people. One key change is media intake, as many individuals reported an increase in media consumption during the COVID-19 lockdown. Specifically, social media and television usage increased. In this regard, the present study examines social TV viewing, the simultaneous use of watching TV while communicating with others about the TV content on various communication technologies, during the COVID-19 lockdown. An online survey was conducted to collect data from college students in the United States during the COVID-19 lockdown. Primary results indicate that different motives predict different uses of communication platforms for social TV engagement, such as public platforms, text-based private platforms, and video-based private platforms. Specifically, the social motive significantly predicts social TV engagement on most of the platforms. Further, the study finds that social presence of virtual co-viewers mediates the relationship between social TV engagement and social TV enjoyment. Overall, the study's findings provide a meaningful understanding of social TV viewing when physical social gatherings are restricted.

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Section: Discussionsupporting

confidence: 86%

Section: Discussionsupporting

confidence: 82%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Kim

Merrill

Collins

et al. 2021

Technology in Society

Self Cite

View full text Add to dashboard Cite

show abstract

“…Every website provides specific confidentiality, which is expressively affected by online social presence [63]. Private platforms are facilitated by online social presence [64], so we predicted that they also affect the online response of people in quarantine during epidemics. Sociability, pleasure, and belief are emotive reactions that reconcile social presence [59].…”

Section: Online Social Presence In Epidemic Outbreakmentioning

confidence: 99%

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

Yasir

Ahmad

et al. 2020

IJERPH

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Although social presence plays an essential role under general conditions, its role becomes significant for societal protection during the quarantine period in epidemic outbreak. In this study, we attempted to identify the role of E-government and COVID-19 word of mouth in terms of their direct impact on online social presence during the outbreak as well as their impacts mediated by epidemic protection and attitudes toward epidemic outbreaks. For this purpose, a unique multi-mediation model is proposed to provide a new direction for research in the field of epidemic outbreaks and their control. Through random sampling, an online survey was conducted and data from 683participants were analyzed. Partial least squares structural equation modeling was used to test the relationships between the variables of interest. The study results revealed that the roles of E-government and COVID-19 word of mouth are positively related to online social presence during the outbreak. Epidemic protection and attitude toward epidemic outbreak were found to positively moderate the impact of the role of E-government and COVID-19 word of mouth on online social presence during the outbreak. The key findings of this study have both practical and academic implications. health protection. This phenomenon encouraged us to formulate a theoretical model based on social presence theory and the role of social media to help examine safety and participation in quarantine. The conceptual model is presented in Figure 1.Word of mouth can be defined as "the intention to share a certain story using one's own social media account" [2]. Many researchers proved that communication has more of an impact through social media with regards to different health issues, and message sharing was found to be the best predictor of emotive and passionate response [3]. Online health information is regularly updated [4]. Nowadays, universal and worldwide flow cannot be ignored [5] and search engines are the most effective method to find information [6]. The Internet is also a useful source for people in the medical field for discussions and interactions about medical issues [7]. A nine-year big data study showed that the use of computers projected emotive improvement [8]. From the health protection point of view, many factors were found to affect the dispersal of cancer information, including anxiety, courage, anticipation, and sharing of experience [9].A study proved that the gestation time of infection (corona virus) was assessed at about 2-14 days [7]. So, a research question was raised about protection during an epidemic outbreak. Social media campaigns with complete research frameworks with theoretical and statistical support for these time periods are essentially to protect society during emergencies. To address this need, our research model includes the factors that trigger safety campaigns and the main effects (direct) of direct relations and the association of mediators on online social presence.The literature shows that for different disease management programm...

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User Experience in Mobile Social TV: Understanding Requirements and Presenting Design Guidelines

Dery

İnal

2022

Social Computing and Social Media: Design, User Experience and Impact

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Why we make the choices we do: Social TV viewing experiences and the mediating role of social presence

Cited by 34 publications

References 32 publications

Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach

User Experience in Mobile Social TV: Understanding Requirements and Presenting Design Guidelines

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