The aim of this paper is twofold. On the one hand, the λ-additive measure (Sugeno λ-measure) is revisited, and a stateof-the-art summary of its most important properties is provided. On the other hand, the so-called ν-additive measure as an alternatively parameterized λ-additive measure is introduced. Here, the advantages of the ν-additive measure are discussed, and it is demonstrated that these two measures are closely related to various areas of science. The motivation for introducing the ν-additive measure lies in the fact that its parameter ν ∈ (0, 1) has an important semantic meaning as it is the fix point of the complement operation. Here, by utilizing the ν-additive measure, some well-known results concerning the λ-additive measure are put into a new light and rephrased in more advantageous forms. It is discussed here how the ν-additive measure is connected with the belief-, probability-and plausibility measures. Next, it is also shown that two ν-additive measures, with the parameters ν 1 and ν 2 , are a dual pair of belief-and plausibility measures if and only if ν 1 + ν 2 = 1. Furthermore, it is demonstrated how a ν-additive measure (or a λ-additive measure) can be transformed to a probability measure and vice versa. Lastly, it is discussed here how the ν-additive measures are connected with rough sets, multi-attribute utility functions and certain operators of fuzzy logic. Keywords Belief • Probability • Plausibility • λ-Additive measure • Rough sets • Multi-attribute utility functions Definition 2 The function g : P(X) → [0, 1] is a monotone measure on the finite set X iff g satisfies the following requirements: (1) g(∅) = 0, g(X) = 1 (2) if B ⊆ A, then g(B) ≤ g(A) for any A, B ∈ P(X) (monotonicity). Note that the monotone measures given by Definitions 1 and 2 are known as fuzzy measures, which were originally defined by Choquet (1954) and Sugeno (1974). 2.1 Some examples of monotone measures 2.1.1 Dirac measure Definition 3 The function δ x 0 : P(X) → [0, 1] is a Dirac measure on the set X , iff ∀A ∈ P(X): δ x 0 (A) = 1, if x 0 ∈ A 0, otherwise. 2.1.2 Probability measure Definition 4 Let Σ be a σ-algebra over the set X. Then, the function Pr : Σ → [0, 1] is a probability measure on the space (X , Σ) iff Pr satisfies the following requirements: