These days, ethical dilemmas are commonly observed creating challenging issues for tourism planners and management authorities. These ethical challenges arise due to the behavior of tourism stakeholders. Addressing these ethical dilemmas requires collaborative and rational efforts from governments, communities, businesses, and tourists. Adopting responsible and sustainable tourism practices, respecting local cultures, and prioritizing environmental conservation are essential steps toward mitigating these challenges. Education campaigns can also play a key role in promoting ethical tourism practices among providers and consumers. By encouraging sustainable tourism development, these measures subsidize the long-term sustainability of tourism destinations, enrich the well-being of residents, and safeguard natural and cultural heritage for future generations. Sustainable tourism practices encourage ethical deliberations, alleviate dilemmas, and support a harmonious stability between economic richness, social well-being, and environmental stewardship in the industry.