It is argued that Feynman's rules for evaluating probabilities, combined with von Neumann's principle of psycho-physical parallelism, help avoid inconsistencies, often associated with quantum theory. The former allows one to assign probabilities to entire sequences of hypothetical Observers' experiences, without mentioning the problem of wave function collapse.The latter limits the Observer's (e.g., Wigner's friend's) participation in a measurement to the changes produced in material objects, thus leaving his/her consciousness outside the picture.. I.