“…For example, flowers of most species in Potentilla are yellow, but some of them show quite different UV absorption patterns ( Naruhashi and Ikeda, 1999 , Koski and Ashman, 2016 ). Despite the fact that this kind of UV absorbing floral type is generally correlated with bioclimatic factors ( Koski and Ashman, 2015b , Koski and Ashman, 2016 ), it has been suggested that flowers with larger UV absorption patterns may be perceived ( Chittka et al., 1994 , Briscoe and Chittka, 2001 , Kevan et al., 2001 , Koski and Ashman, 2014 , Sheehan et al., 2016 ) and preferred ( Horth et al., 2014 , Brock et al., 2016 ) by insects as the bulls-eye patterns are thought to act as nectar guides. Accordingly, we cannot judge pollination syndrome of a flower color based on human eyes only, and measurements of phenotypic selection on floral traits should include these “cryptic” floral traits, like the UV bulls-eye.…”