Many people in today's society still enjoy hunting as a hobby to relax and disconnect from their busy daily lives. The Crimean Peninsula, located on the Black Sea coast, is not only famous for its history, natural landscapes and resorts, but is also one of the most popular places for hunting tourism. Magnificent natural conditions, a variety of wildlife and seasonal migrations make the peninsula an ideal place for hunting and adventure, surrounded by spectacular scenery. Crimean hunting tourism offers a unique opportunity not only to plunge into the world of hunting passions, but also to enjoy all the delights of the peninsula. The relevance of studying the development of a tourist and recreational hunting tourism project is due to the actively developing market for the provision of services in the field of hunting in our country. But the hunting resources of the Crimean forests are not limitless. The possibility of replacing real hunting tourism with virtual tourism with the help of modern IT technologies (VR, AR) is the goal of our research. Thanks to this approach, a potential hunter can feel like he is in a real wild environment, but at the same time know that his life is not in serious danger. In addition, the important task of preserving endangered animal species in the wild is being solved.