Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis

Juhl, Hans Jørn; Fenger, Morten; Thøgersen, John

doi:10.1093/jcr/ucx052

Cited by 100 publications

(77 citation statements)

References 60 publications

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“…As such, when encouraging organic food consumption, the researchers recommend to provide consumer with opportunities to have personal (subjective) experience of organic food consumption to reinforce developing more favorable attitudes towards organic food. To this end, Juhl et al (2017) also confirm that subject to behavioral costs of adopting organic food consumption, consumers show a tendency to buy an increasing number of organic product categories over time.…”

Section: Antecedents Of Organic Food Consumptionmentioning

confidence: 52%

A Review of Organic Food Consumption from a Sustainability Perspective and Future Research Directions

Perera

Johnson

Hewege

2018

International Journal of Management and Sustainability

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Article HistoryKeywords Organic food Historical evolution Sustainability movement Critical literature review Research gaps Future research directions.This paper reviews organic food consumption from a sustainability perspective with a view to suggesting future research directions. It gives an overview of historical evolution of organic food consumption as a sustainability movement and provides a critical review of a large body of previous research, which examines organic food consumption from various perspectives. The paper highlights some research gaps and suggests essential future research directions in the field of study: (1) a discourse analysis of the notion of organic food; (2) a systematic industry review of the multiple organic food certification systems; (3) a comparative study to examine consumers" confusion between scientifically proven health benefits of organic food and perceived value of organic food; (4) an examination of socio cultural aspects of organic food consumption; (5) an assessment of how the benefits of developing organic food markets transfer to developing countries and; (6) a development of a detailed profile of global consumers in the organic food market. Contribution/Originality:This study contributes to the existing literature on organic food consumption by providing six future research directions. It provides a critical review of literature on organic food consumption from a sustainability perspective. The study highlights key issues and inconsistencies in the existing research findings pertaining to the research phenomenon.

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Section: Antecedents Of Organic Food Consumptionmentioning

confidence: 52%

A Review of Organic Food Consumption from a Sustainability Perspective and Future Research Directions

Perera

Johnson

Hewege

2018

International Journal of Management and Sustainability

View full text Add to dashboard Cite

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“…As Walmart lowered the prices of their whole organic assortment, no noteworthy increase in purchases was apparent (Ngobo, ). This is understandable because ethical customers like NBFIs strive to obtain organic products on a regular basis (Bezawada & Pauwels, ) and with every bought organic product subsequent organic consumption become more likely (Juhl et al., ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Recent research revealed that organic buying ratios differ across product categories (Henryks et al., ) and “the effects of promotions vary across … product categories” (Ngobo, , p. 98). Actually, some product categories are found to function as “door opener” for organic buying (Juhl et al., ). Therefore, some product categories seem to be more involving than categories.…”

Section: Literature Reviewmentioning

confidence: 99%

“…with every bought organic product subsequent organic consumption become more likely (Juhl et al, 2017).…”

Section: Price Of Organic Groceriesmentioning

confidence: 99%

“…Tarkiainen & Sundqvist, ). Furthermore, recent research reveals that organic buying ratios differ across product categories (Henryks et al., ) and that some product categories function as “door openers” to subsequent organic purchase behavior (Juhl, Fenger, & Thøgersen, ). Additionally, “the effects of promotions vary across […] product categories” (Ngobo, , p. 98).…”

Section: Introductionmentioning

confidence: 99%

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Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information

Frank

Brock

2018

Psychology and Marketing

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Although the interest in organic groceries has increased, actual buying behavior falls short for reasons that are mostly unknown to researchers and practitioners. This paper addresses this so‐called intention–behavior gap by investigating the impact of point‐of‐sale (POS) information on the perception of purchase barriers and behavior. While behavior and interest differ for various product categories, the organic groceries most frequently bought worldwide are differentiated on the basis of product category involvement in a pilot study. A laboratory experiment and a field experiment containing actual purchase behavior and market data revealed the possibility of enhancing organic purchases within low‐ and high‐involvement categories, while exposed to POS information. In low‐involvement product categories, POS information should reveal new product category‐specific organic features. In high‐involvement product categories, the perceived addition of value for money is crucial for purchasing organic groceries. While the effect of POS information on perceived trust and knowledge is higher for health conscious or green consumers in low‐involvement product categories, it is the converse in high‐involvement product categories.

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Do consumers care about morality? A review and framework for understanding morality's marketplace influence

Philipp-Muller

Teeny

Petty

2021

Consumer Psychology Review

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There are many ways consumers' morality has been shown to impact their marketplace behavior. We present a theoretical framework for how to conceive of and study marketplace morality in an attempt to unify these disparate findings. First, we describe two common conceptualizations of marketplace morality: (a) the attributelevel approach (where a product attribute fits within a category that is normatively considered moral) and (b) the person-level approach (where consumers differ in the extent to which they dispositionally value morality). We then introduce a third conceptualization: (c) the attitude-level approach (where consumers differ in the extent to which they see their relevant attitude as based in their morality). Through this approach, we demonstrate morality's predictive utility for consumers' marketplace behaviors and help explain why other research could have found mixed evidence for

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Will the Consistent Organic Food Consumer Step Forward? An Empirical Analysis

Cited by 100 publications

References 60 publications

A Review of Organic Food Consumption from a Sustainability Perspective and Future Research Directions

A Review of Organic Food Consumption from a Sustainability Perspective and Future Research Directions

Bridging the intention–behavior gap among organic grocery customers: The crucial role of point‐of‐sale information

Do consumers care about morality? A review and framework for understanding morality's marketplace influence

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