“…Social media use in organizations is evolving at an unprecedented pace (Treem & Leonardi, 2012). The large number of workbased friendships (Del Bosque, 2013;Dutton & Ragins, 2007;Ollier-Malaterre, Rothbard, & Berg, 2013) and the notion that work is a pivotal life domain (Dutton, Roberts, & Bednar, 2010) results in the use of personal social media technologies, including Twitter, for work-related purposes (Johnston, 2014). Hence, a significant amount of publicly available tweets is likely to be work or organization related (Ollier-Malaterre et al, 2013;Van Zoonen, van der Meer, & Verhoeven, 2014).…”