2005
DOI: 10.1007/s10754-005-4014-2
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Willingness-to-Pay and Demand Curves: A Comparison of Results Obtained Using Different Elicitation Formats

Abstract: Health economists use "willingness-to-pay" to assess the prospective value of novel interventions. The technique remains controversial, not least with respect to the formats under which values are elicited. The paper analyses the results of a series of studies of the same intervention valued by the same population, in which different elicitation formats were employed. The findings support the hypothesis that data collected using different formats give rise to different demand curves, from which different infer… Show more

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Cited by 22 publications
(20 citation statements)
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“…In the present context, it is the most informative and supposedly superior elicitation technique [14]. The open-ended method does not have a range nor a starting point biases, and thus can be highly statistically efficient compared to other discrete formats.…”
Section: Questionnaire Designmentioning
confidence: 95%
“…In the present context, it is the most informative and supposedly superior elicitation technique [14]. The open-ended method does not have a range nor a starting point biases, and thus can be highly statistically efficient compared to other discrete formats.…”
Section: Questionnaire Designmentioning
confidence: 95%
“…It must be noted that the CV approach itself remains controversial, not least because the values elicited seem to depend on a wide variety of contextual factors, such as elicitation format (Whynes et al, 2005a), hypothetical bias (Liljas and Blumenschein, 2000) and task ordering (Stewart et al, 2002). Individuals are known to respond differently to choice tasks when asked to play different roles (Dolan and Green, 1998) and it remains unclear whether the method actually elicits true monetary valuations or more generalised representations of psychological dispositions (Ryan and Spash, 2011).…”
Section: Discussionmentioning
confidence: 99%
“…a strong association between willingness to contribute and household income (Grutters et al, 2009;van der Pol et al, 2008). It replicates how people choose to donate money (Borghi and Jan, 2008) and has been shown to be the elicitation format least prone to upward bias when valuing willingness to pay for cancer screening (Whynes et al, 2005a). As an adjunct, subjects were asked to select up to six possible explanations for their selection of CVs, from a list informed by those volunteered by the subjects of a CV analysis of bowel cancer screening (Whynes et al, 2003).…”
Section: Methodsmentioning
confidence: 98%
“…Among the most promising and fast growing study types to estimate health outcome value are contingent valuation studies that estimate value by posing a set of contingencies [20]. However, their main problem is that such valuation depends on the nature and presentation of these contingencies [29]. Despite the inherent problems of trying to attach economic value to health, CBA is a very powerful tool.…”
Section: Cost-benefit Analysis (Cba)mentioning
confidence: 99%