2015
DOI: 10.1111/1477-9552.12109
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Willingness to Pay and QALYs: What Can We Learn about Valuing Foodborne Risk?

Abstract: This paper examines the value of reducing foodborne risk. Previous research on the valuation of health risk has been dominated by the study of mortality risk. However, in most cases foodborne illnesses are non-fatal, so we focus on individuals' preferences for reducing morbidity risk, while also including a realistic, if remote, chance of death. We use a contingent valuation method on a Swedish sample and we estimate a value of a statistical illness consistent with previous findings in the literature. We also … Show more

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Cited by 20 publications
(11 citation statements)
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“…Health-related benefits are generally more difficult to value than costs, so policymakers to date have largely relied on cost-effectiveness analysis to guide health policies [ 31 ]. Health effects are often quantified using QALY and interventions are evaluated by the cost per expected QALY gained, which is sometimes referred to as cost utility analysis [ 32 ].…”
Section: Impact Measurements Of Foodborne Diseasementioning
confidence: 99%
“…Health-related benefits are generally more difficult to value than costs, so policymakers to date have largely relied on cost-effectiveness analysis to guide health policies [ 31 ]. Health effects are often quantified using QALY and interventions are evaluated by the cost per expected QALY gained, which is sometimes referred to as cost utility analysis [ 32 ].…”
Section: Impact Measurements Of Foodborne Diseasementioning
confidence: 99%
“…The value of a QALY (VoQ) was early described for foodborne illness by Mauskopf and French (1991); the health benefits in terms of increased QALYs were multiplied by a unit value for one QALY. Two main approaches to estimate the value of a QALY are to either elicit the WTP directly or to estimate the WTP based on value of a statistical life (Andersson et al 2015). A recent review of literature estimating the WTP for a QALY reported a wide spectrum of QALY valuations ranging from < €10,00 to €4,800,000 (SEK 10,176-48,844,800, year 2017).…”
Section: Resultsmentioning
confidence: 99%
“…To empirically estimate the VSL, respondents could either be presented with q and p separately or combined, that is, in terms of the unconditional risk m. Processing q and p separately for four different health outcomes can be expected to be challenging, and previous research has shown that respondents experience difficulties with understanding conditional probabilities (Andersson, Hammitt, & Sundström, 2015). Presenting q and p combined-in terms of m-would on the other hand be perceived as unrealistic since preventive measures aimed at ALS, cancer, and sudden cardiac arrest would not realistically differentiate between fatal and nonfatal events.…”
Section: Theoretical Backgroundmentioning
confidence: 99%