Willingness to pay for German sporting success at the 2014 Winter Olympics in Sotschi

Bakkenbüll, Linn-Brit; Dilger, Alexander

doi:10.1007/s12662-017-0475-y

Cited by 5 publications

(3 citation statements)

References 30 publications

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“…Put differently, the majority of residents have a WTP of zero. This relatively high number of zeros is similar to previous CVM studies on the WTP for elite sport (e.g., [20,21,39]). The findings of this study signal that elite sport's production of public goods-such as happiness from sporting success, having athletes as role models, increased identification with the country, and the increased prestige of the country from winning medals-tend to reach large parts of the general public, but only a comparably smaller share of people are willing to contribute to the financing of the preconditions of the production of those public goods.…”

Section: Discussionsupporting

confidence: 87%

“…With several thousand respondents, the sample size of this study is on the upper end of CVM studies in sport [14], where sample sizes range from a few hundred observations (e.g., [19,20,22,39,40]) to several thousand respondents (e.g., [3,4,21,25]). Moreover, the survey data were weighted by age and gender in order to improve the representativeness of the sample compared to the Austrian resident population.…”

Section: Data Collectionmentioning

confidence: 99%

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Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria

Wicker

Frick

2020

Sustainability

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This study examines the value of professional winter sports to the Austrian resident population in the context of three major sporting events (the 2017 World Championships in Alpine Skiing, the 2018 Winter Olympics, and the 2019 World Championships in Nordic Skiing). In nationwide population surveys (n = 2289), the contingent valuation method was employed, and the respondents were presented with two scenarios asking for their willingness-to-pay for live broadcasts and long-term athlete development. The aggregate willingness-to-pay amounted to €42 million (for live broadcasts) and about €800 million (for athlete development). However, only about 20% of the residents expressed a positive willingness-to-pay. The respondents’ willingness-to-pay is not only determined by well-studied factors like consumption capital, intangible factors, and socio-demographics, but also by life satisfaction. The willingness-to-pay for live broadcasts is comparably higher for alpine skiing, while the willingness-to-pay for athlete development is higher for Olympic winter sports athletes. The findings have implications for sport policy and sport finance, highlighting the challenge of turning public sport consumption into a willingness to contribute financially to sustainable athlete development.

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Section: Discussionsupporting

confidence: 87%

Section: Data Collectionmentioning

confidence: 99%

Sustainable Financing of Elite Athlete Development: An Empirical Analysis of Winter Sports in Austria

Wicker

Frick

2020

Sustainability

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“…To address this issue, the third model is a Tobit model which is adequate for censored data [73]. Tobit models have been employed in previous sport CVM research (e.g., [74][75][76]) and environmental CVM research (e.g., [36]).…”

Section: Discussionmentioning

confidence: 99%

Willingness-to-Pay for Environmental Measures in Non-Profit Sport Clubs

Thormann

Wicker

2021

Sustainability

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To reduce global warming and climate change, the German government plans to implement a carbon tax, which will also affect sport organizations. This study investigates how much sport club members are willing to pay for environmental measures and how sport-specific, club-specific, environmental, and socio-demographic factors are associated with their willingness-to-pay. In 2019 and 2020, active adult sport club members in five team/racket sports were sampled using an online survey in Germany (n = 3036). The contingent valuation method was applied to estimate sport club members’ willingness-to-pay for environmental measures. Regression analyses were employed to investigate a set of factors that are associated with club members’ decision to pay at all and the amount of willingness-to-pay. The results show that 64.3% of respondents reported a positive willingness-to-pay. The average willingness-to-pay for environmental measures amounts to EUR 14.53 per year and to EUR 22.59 for those reporting a positive willingness-to-pay. The results of t-tests show that club members stating a positive WTP differ significantly from members who are not willing to pay anything in terms of sport-specific, club-specific, environmental, and socio-demographic factors. The logistic regression results indicate that the likelihood of reporting a positive willingness-to-pay increases with increasing environmental consciousness, educational level, weekly practice hours, identification and satisfaction with the club, and subjective well-being, while age has a U-shaped effect. The results of a Tobit model show that the amount of willingness-to-pay is positively determined by environmental consciousness, educational level, and satisfaction with the club. The findings suggest that the majority of club members are willing to pay higher membership fees for the implementation of environmental measures in sport clubs. Increasing members’ level of environmental consciousness through educational initiatives represents a way for sport policy and sport managers to help increase financial support for environmental measures among club members.

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