Willingness to pay for insect-based food: The role of information and carrier

Lombardi, Alessia; Vecchio, Riccardo; Borrello, Massimiliano; Caracciolo, Francesco; Cembalo, Luigi

doi:10.1016/j.foodqual.2018.10.001

Cited by 182 publications

(212 citation statements)

References 79 publications

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“…Therefore, their dominant strategy is to say 'yes' at all prices up to their WTP and thereafter 'no.' Thereby, revealing the interval containing their true WTP [22]. Each participant in the MPL experiment could start immediately on their arrival to the experiment site.…”

Section: Selection Of Experimental Methodsmentioning

confidence: 99%

“…In summary, it is reasonable and advantageous to combine these two experimental approaches for an important topic such as is presented here in our study. For more details about application of the MPL and the BDM mechanism, please refer to Reference [22,31,33]…”

Section: Selection Of Experimental Methodsmentioning

confidence: 99%

“…Numerous studies have investigated consumer preferences and WTP for traceability information in different countries using hypothetical experiments. Despite some differences, the overall conclusion has been that consumers are willing to pay a premium for food with traceability information [19][20][21][22]. At the same time, non-hypothetical experiments have also shown that Chinese consumers have a WTP for traceability in pork with different levels of information attributes.…”

Section: Literature Reviewmentioning

confidence: 99%

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Consumers’ Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?

Hou

Chen

et al. 2019

Sustainability

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In this study, traceability in pork profile information with ex-ante quality assurance and ex-post traceability are constructed. Consumers’ willingness to pay (WTP) for traceability information is investigated in Wuxi, China, by combining the Multiple Price Lists method and the Becker–DeGroot–Marschak (BDM) experimental auction. The main factors affecting consumers’ WTP are also analyzed using a Tobit model. The results demonstrate that consumers have higher WTP for ex-ante quality assurance than for ex-post traceability. The highest WTP is for the ex-ante quality assurance attribute of pork quality inspection. Consumers’ WTP for traceability information is influenced by their individual characteristics, including age, education and income, as well as their concern and satisfaction about food safety and confidence in food safety labeling. The contribution of this paper is that it improves the meaning of traceable food information attributes and measures the significance of attributes to consumers. Furthermore, this paper introduces a Becker–DeGroot–Marschak experimental auction method which amends the measurement deviation of hypothetical experiments.

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Section: Selection Of Experimental Methodsmentioning

confidence: 99%

Section: Selection Of Experimental Methodsmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Consumers’ Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?

Hou

Chen

et al. 2019

Sustainability

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“…Se han considerado los insectos como proteínas alternativas a la carne (Lombardi et al, 2018;Verbeke, 2015) que fueron regulados en 2018 como producto alimentario por la Unión Europea (Lombardi et al, 2018) y están siendo altamente promocionados en los países occidentales. Los insectos están ganando popularidad como fuente alternativa de proteínas a la carne (Van Huis, 2013; Verbeke, 2015) y es habitual encontrarlos en aplicaciones etnoculinarias, concursos y programas televisivos, promociones gubernamentales y en demostraciones de expertos en salud y chefs (DeFoliart, 2010).…”

Section: Sustitutivos Basados En Proteínas De Insectosunclassified

“…Diversos autores han analizado la aceptación de los insectos como alimento en países desarrollados como Bélgica (Caparros Megido et al, 2014;Schouteten et al, 2016;Vanhonacker et al, 2013;Verbeke, 2015), Dinamarca (Verneau et al, 2016), Alemania (Hartmann et al, 2015), Italia (Lombardi et al, 2018;Sidali et al, House, 2016;Schosler et al, 2012;Tan et al, 2016), Suiza (Gmuer et al, 2016), Estados Unidos (Ruby et al, 2015), Canadá (Looy y Wood, 2006), Australia (Yen, 2009) o China (Hartmann et al, 2015). Sin embargo, poco se ha investigado sobre la aceptación de los insectos como alimento en los países en desarrollo a pesar que algunos autores han señalado que podrían ser una fuente de nutrientes (Yen, 2009) en estos países para cubrir las necesidades alimentarias que padecen (Caparros Megido et al, 2014;Testa et al, 2017).…”

Section: Sustitutivos Basados En Proteínas De Insectosunclassified

Análisis de la sostenibilidad de la cadena de valor agroalimentaria

Luciano¹

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This research aims to analyse the sustainability of the distribution, production and consumption links in the Dominican Republic agrifood value chain. The value chain methodology was used and a combination of market research methods was applied. The results show that the distribution stage lacks of reverse logistic. The organic banano, coffee and avocado were most sustainable sectors. Sustainable consumption, as the substitution of the meat in the diet, is going slowly into the Dominican Republic with respect higher economic developed countries. Sustainable substitute characteristics are determinant for consumers to willing to purchase. This thesis contributes to value chain sustainability in developing frameworks with recommendations, practical implications and future research lines.

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Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms

Asioli

Mignani²,

Alfnes

2020

Agribusiness

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This article is the first to investigate respondents' ease of understanding and answering valuation questions related to the Becker–DeGroot–Marschak (BDM) and multiple price list mechanisms. Using a between‐subjects design, we elicit willingness to pay (WTP) for healthy snack bars using two mechanisms, ask questions about ease of understanding and answering the valuation questions, and record the response times to the valuation questions. We do not find significant differences in estimated WTP and response times between the two methods. However, the respondents in the multiple price list (MPL) sessions found it easier to understand this mechanism and decide on a response than those in the BDM sessions. As a result of our findings, we recommend that MPL is adopted over BDM when there is limited opportunity to explain or learn the method before the valuation or when one is concerned that a complicated design can affect the willingness to participate and thereby create selection bias. Both concerns will often apply when small and medium size agribusinesses conduct market testing of their products in stores or field markets. [EconLit Citations: C18, C19, D44, Q13].

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Willingness to pay for insect-based food: The role of information and carrier

Cited by 182 publications

References 79 publications

Consumers’ Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?

Consumers’ Willingness to Pay for Foods with Traceability Information: Ex-Ante Quality Assurance or Ex-Post Traceability?

Análisis de la sostenibilidad de la cadena de valor agroalimentaria

Quick and easy? Respondent evaluations of the Becker–DeGroot–Marschak and multiple price list valuation mechanisms

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