Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market

Berg, Nathan; Preston, Kate

doi:10.1016/j.tra.2017.07.001

Cited by 40 publications

(55 citation statements)

References 53 publications

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“…There are consumers who are fully committed to local foods, but the numbers of such consumers are probably low. Other consumer groups are willing to give preference to local food, but only in a case of reasonable prices [72]. On a verbal level, there are many statements that certain forms of circular economy and short supply chains can play an important role in sustainable rural development, but on the other hand, these systems hardly exist in the newly acceded EU Member States (joined in 2004).…”

Section: Economic Sustainability Of Short Supply Chainsmentioning

confidence: 99%

Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects

2019

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The sustainability of global food chains and intense agricultural production has become questionable. At the same time, the consumers’ interest in short supply chains (SSCs) and direct sales from producers has increased. SSCs are connected to sustainability by researchers. Their (supposed) positive sustainability attributes are based mostly on extensive production methods and short transport distances. However, from other points of view, the economic and environmental sustainability of the short chains is questionable. Our research aims to cast light on the SSCs’ role in circular economy and sustainability. By deep literature review and content analysis, we determine the sustainability aspects of short (local) chains and their effects related to economy and environment. Short supply chains are connected most widely to circularity and sustainability by the subjects of environmental burden (transport, production method, emission), health, food quality, consumers’ behavior, producer-consumer relationships, and local economy. According to our experience, these factors cannot be generalised across all kinds of short chains. Their circular economic and sustainability features are dependent on their spatial location, type, and individual attitudes of the involved consumers and producers.

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Section: Economic Sustainability Of Short Supply Chainsmentioning

confidence: 99%

Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects

2019

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“…Since this problem is present mainly at the end of the production chain [17], this research has been dedicated to the study of the behaviour and attitudes of three important actors, i.e., farmers, peddlers, and hybrids. Even if these actors have been both recognized and analyzed in literature [46][47][48][49][50]52,54,59,61,64,66], to the best of our knowledge, no studies have centered their attention on behaviour and sensibility towards food wastage.…”

Section: Discussionmentioning

confidence: 99%

“…Numerous studies have reported on farmers/peddlers and their activities. Some of them reported on farmers and food [46][47][48][49], food security [50,51], the willingness to pay more for local food [52], crops [49], genetic improvement [53], or commercialization of waste-based organic fertilizers [54]. Others discussed the farmers' opinion on the effect of climate [55][56][57], policy implementation at a local level [58], or crops [59,60].…”

Section: Conceptual Frameworkmentioning

confidence: 99%

The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes

et al. 2018

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Food wastage has been widely discussed and investigated from different perspectives in literature. The EU-28 produces about 88 million tonnes of food wastage every year, making the awareness of this phenomenon a vital matter. This paper focuses on the outdoor-market operators' perception and behaviour towards the food waste phenomenon in a particular phase of the agro-food supply chain. It assesses the different approaches used to manage unsold produce and its destination. A sample of 214 market retailers in the Greater Torino market areas of Italy were identified, to whom a questionnaire was administered by interview to analyze the main actors involved in the food-wastage process and profile them according to their perception, behaviour, and attitude. The results show that there are three distinct kinds of market operators, i.e., farmers, peddlers, and hybrids. Their attitudes and behaviour towards unsold food differ, as does their inclination towards a sustainable approach, which depends on their personal experience and role in the supply chain. Moreover, the results provide some relevant elements that may contribute to improving the management of the food-waste phenomenon. Moreover, they bring some useful evidence to light that could lay the basis of more effective tools to be put at the disposal of various institutions.

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“…They are not willing to travel for regional food (86.4%), as a result of their economic activity (45.4% of economically inactive consumers) and their monthly income. According to Berg and Preston [54], the geographic proximity of local foods and the benefits of their consumption are decisive factors.…”

Section: Cluster 1 (% Total) Cluster 2 (% Total)mentioning

confidence: 99%

An Assessment of Regional Sustainability through Quality Labels for Small Farmers’ Products: A Slovak Case Study

et al. 2018

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Regional product labelling can help develop regional business activities, especially with traditional regional products. Their general popularity is a significant source of income for less-developed regions. The Gemer-Malohont region is an economically underdeveloped area with a high unemployment rate. The subject of the survey was focused on regional food products that are made by small farmers. The analysis was carried out using data from a questionnaire survey on the period April-July 2017 in each of the region's districts. The results obtained by the questionnaire survey were processed with the use of statistical methods (two-step cluster analysis, radar chart, box-plots, regression analysis) using Microsoft Excel and the IBM SPSS Statistics 23 software. We divided consumers into two groups-knowledgeable regional food purchasers and priced-oriented consumers-based on their preference for regional food and through cluster analysis. We show that the more developed regions (Rimavská Sobota and Rožňava) show a higher rate of purchase of regional foods. Less-developed regions (Poltár, Revúca) are represented by lower-income consumers for whom the food price is the decisive criterion. Local residents of backward regions should pay attention to domestic food and local small farmers who are tools for the creation of local capital and local development.

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Willingness to pay for local food?: Consumer preferences and shopping behavior at Otago Farmers Market

Cited by 40 publications

References 53 publications

Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects

Examination of Short Supply Chains Based on Circular Economy and Sustainability Aspects

The Management of Unsold Food in Outdoor Market Areas: Food Operators’ Behaviour and Attitudes

An Assessment of Regional Sustainability through Quality Labels for Small Farmers’ Products: A Slovak Case Study

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