2016
DOI: 10.1016/j.foodres.2016.08.039
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Willingness to pay more for value-added pomegranate juice ( Punica granatum L.): An open-ended contingent valuation

Abstract: This study aimed at estimating the consumer's willingness to pay (WTP) more for value-added pomegranate juice using the contingent valuation method (CVM). The WTP was estimated applying the open-ended elicitation technique with 454 consumers in two supermarkets located in Rio de Janeiro, Brazil. The average consumer's WTP more for pomegranate juice was estimated in R$2.04 (Brazilian currency) and the income elasticity coefficient at the midpoint was 0.19, i.e., a 10% increase in consumer income will increase, … Show more

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Cited by 18 publications
(14 citation statements)
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“…Romano et al [122] used the contingent valuation method to estimate Brazilian consumer's willingness to pay a premium for an innovative added-value pomegranate juice. The average consumer's willingness to pay more for pomegranate juice was estimated, and the income elasticity coefficient was also calculated, so that a 10% increase in consumer income might be expected to induce a raise of about 2% in the willingness to pay the premium for the innovative pomegranate juice [122].…”
Section: Willingness To Pay For Innovation In Npdmentioning
confidence: 99%
“…Romano et al [122] used the contingent valuation method to estimate Brazilian consumer's willingness to pay a premium for an innovative added-value pomegranate juice. The average consumer's willingness to pay more for pomegranate juice was estimated, and the income elasticity coefficient was also calculated, so that a 10% increase in consumer income might be expected to induce a raise of about 2% in the willingness to pay the premium for the innovative pomegranate juice [122].…”
Section: Willingness To Pay For Innovation In Npdmentioning
confidence: 99%
“…For the purposes of this research, we used open questions to extract WTP for the potential benefits obtained by improving the thermal envelope standards of homes, establishing an open-ended contingent valuation model (Giannakopoulou et al, 2017;Romano et al, 2016;Shi et al, 2014).…”
Section: Evaluation Of Wtp For Residential Energy Efficiency Using a mentioning
confidence: 99%
“…Pomegranate (Punica granatum L., Punicaceae) is a domesticated fruit tree with relatively short juvenility [21] and fruit with high nutritional and economic value [22]. Pomegranates were traditionally cultivated in Africa and Asia [23], but a growing concept of the health benefits from its juice has led to growth in both global demand and production area.…”
Section: Introductionmentioning
confidence: 99%