The optical properties of in situ deposited gold nano-particle coatings are investigated for potential application in architectural glass. It is found that the optical properties of the coating can be controlled by the pH of the deposition solution. At a pH of 5.1 the color of the coatings develops from pink, through violet, to blue in transmission. This is due to a plasmon resonance peak at 520 nm from isolated particles, and one at about 700 nm due to near-field dipole interactions, with an intermediate zone of coexistence of the two, which produces the violet color. However, the two peaks do not coexist in the spectra of coatings produced at pH 8.0 or at pH 10.0, with the peak due to the 520 nm resonance being swamped by the development of the resonance due to particleparticle interactions. In all cases the 700 nm peak could be broadened and red-shifted by increasing the deposition time. The reasons for these differences are explored, and are shown to be attributable to the smaller, more aggregated morphology of nano-particles precipitated at the higher pHs. The In situ precipitation of gold nanoparticles onto glass for potential architectural applications Coatings of similar average density and similar nominal particle size, but different patterns of aggregation, can produce quite different optical transmission spectra, (a) shows substantially isolated particles of 60 nm diameter, and the corresponding spectrum shows a peak at 520 nm, whereas (b) is aggregated from much smaller particles and has a broad absorption peak at approximately 655 nm.4