Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Yen, Tsai-Fa; Wang, Min-Hon

doi:10.9734/ajess/2020/v10i230264

Cited by 7 publications

(14 citation statements)

References 40 publications

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“…Other mentioned sources were newspapers, brochures, and tourist information centers. Word-of-mouth is a good promoter of a wine destination, which could create a positive image for the destination and recommend a destination to friends and relatives (Yen & Wang, 2020). Pivac et al (2020) confirm the use of Facebook as the main communication channel not just in Šumadija, but in the whole Serbia.…”

Section: Resultsmentioning

confidence: 99%

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2021

Balkans JETSS

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Aims and ScopeThe mission of Balkans JETSS is to publish peer-review empirical research papers that test, extend or build theory and contribute to practice. All empirical methods -including, but not limited to, qualitative, quantitative, field, laboratory, and combination methods are welcome. Empirical, theoretical and methodological articles from all major fields of economics, management, tourism, law and the like are featured in the journal. Theoretical and/or review articles that integrate existing bodies of research and that provide new insights into the field are also encouraged.To be published in the Balkans JETSS, a manuscript must take strong empirical and/or theoretical contributions to the subject field. Consequently, preference is given to submissions that test, extend or build strong theoretical frameworks while empirically examining issues with high importance for theory and practice.The journal is not tied to any particular discipline, level of analysis, or national context. Although, it focuses on Balkans region, all papers from related fields on any region or country are highly encouraged. Single country studies, multi-country or regional studies can be submitted.Manuscripts should not exceed 16 pages (450 word per page). This page limit includes all figures, tables, appendices and references. Copyright information For AuthorsAs soon as an article is accepted for publication, authors will be requested to assign copyright of the article (or to grant exclusive publication and dissemination rights) to the publisher. This will ensure the widest possible protection and dissemination of information under copyright laws. For ReadersWhile the advice and information in this journal is believed to be true and accurate at the date of its publication, neither the authors, the editors, nor the publisher can accept any legal responsibility for any errors or omissions that may have been made. The publisher makes no warranty, express or implied, with respect to the material contained herein.All articles published in this journal are protected by copyright, which covers the exclusive right to reproduce and distribute the article, as well as all translation rights. No material published in this journal may be reproduced photographically or stored on microfilm, in electronic data bases, on video disks, etc. without first obtaining written permission from the publisher. The use of general descriptive names, trade names, trademarks, etc., in this publication even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

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Section: Resultsmentioning

confidence: 99%

“…The creation and offer of new wine services and products have no boundaries. Furthermore, mentioned word-of-mouth in research is a crucial tool how to improve the image and increase the income of wine-producing areas, holding a wine cultural event is a good approach, which also is a growing trend (Yen & Wang, 2020).…”

Section: Future Research Directionsmentioning

confidence: 99%

Untitled

2021

Balkans JETSS

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“…For the purpose of this study, previous studies [14,15,16,17,19]. The research framework of this paper is shown in Fig.…”

Section: Research Frameworkmentioning

confidence: 99%

Modelling the Impacts of Spokespersons Attachment in Cosmetics Context

Yen

Liao

2022

AJESS

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With the gradual improvement of the national living standard and the increase of daily makeup people, the market size of Chinese cosmetics industry has been growing. However, cosmetics industry has faced the problems of insufficient consumer attachment through live streaming, which makes the marketing effect not clear in the process of brand marketing. The purpose of this study is to verify the antecedents and results of consumers' perception of spokesperson attachment, analyze the factors influencing spokesperson attachment, and the influence of spokesperson attachment on word of mouth, and put forward suggestions. Data was collected by questionnaire and 372 valid sample were received. Findings found that the perceived non-economic value, perceived economic value, reference group and other factors have a positive correlation with the attachment of the spokesperson, and variety seeking has a negative impact on the attachment of the spokesperson. Lastly, such suggestion of improving the exclusive preferential price intensity of the enterprise broadcasting room was drawn to managers.

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“…Tourists' revisit intentions can be influenced by satisfaction, service behavior, and perceived value after visiting a destination (Mannan et al, 2019). Previous studies found that the novelty of wine cultural events significantly affects one's perceived value and satisfaction (Santos et al, 2021;Yen & Wang, 2020). Travelers who seek novelty in the United Arab Emirates when traveling affect their loyalty to a destination (Albaity & Melhem, 2017).…”

Section: Introductionmentioning

confidence: 99%

Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang

Yudhistira¹,

Andriyani²,

Yasa³

2022

IJSSB

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The uniqueness of natural tourism and new tourist experiences at Hidden Canyon Beji Guwang can attract tourists to visit this destination. The novelty aspect of the destination allows new experiences for tourists to stimulate their beliefs about the destination and influence the decision-making process. In addition, the destination's image is an essential factor that influences the intention of returning tourists. This study aims to analyze the effect of novelty and destination image on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. This research uses quantitative methods. Data from the online questionnaire survey was collected from 100 domestic tourists who had visited Hidden Canyon Beji Guwang from 2018 to 2021. The data analysis technique used was multiple regression analysis. Data were analyzed using SPSS Version 25.0. The test results show that the novelty of Hidden Canyon Beji Guwang partially has a positive and significant effect on the intention to revisit domestic tourists. The destination's image has a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang. The novelty and the destination's image simultaneously have a positive and significant effect on the intention to revisit domestic tourists at Hidden Canyon Beji Guwang.

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Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

Cited by 7 publications

References 40 publications

Untitled

Untitled

Modelling the Impacts of Spokespersons Attachment in Cosmetics Context

Domestic Tourists' Revisit Intention: The Role of Novelty and Destination Image at Hidden Canyon Beji Guwang

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