Wine tasting: To charge or not to charge?

McNamara, Noeleen; Cassidy, Frances

doi:10.1016/j.ijhm.2015.05.004

Cited by 11 publications

(11 citation statements)

References 23 publications

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“…All wineries in this study offered cellar-door tastings on a daily basis. None charged for tastings, which is the common practice in the USA and is undertaken by some Australian wineries (McNamara and Cassidy, 2015). The cellar-door was the main tourist interaction, though three of the wineries also operated restaurants on-site and all were regularly involved in regional wine festivals.…”

Section: Interactions At the Cellar-doormentioning

confidence: 99%

Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door

Frost

Strickland

et al. 2020

International Journal of Hospitality Management

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Section: Interactions At the Cellar-doormentioning

confidence: 99%

Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door

Frost

Strickland

et al. 2020

International Journal of Hospitality Management

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“…Although various typologies have been proposed (e.g., Hall, 1996;Corigliano, 1996;Lockshin and Spawton, 2001;Charters and Ali-Knight, 2002;Williams and Dossa, 2003;Yuan et al, 2005;Brown et al, 2007;Galloway et al, 2008;Houghton, 2008;Yuan et al, 2008;Bruwer and Alant, 2009;Alebaki and Iakovidou, 2010;Marzo-Navarro and Pedraja-Iglesias, 2010;Bitsani and Kavoura, 2012;Nella and Christou, 2014b;Thomas et al, 2016;Festa et al, 2020), few authors have distinguished wine tourists according to criteria such as origin, visitation pattern, experience in wine tourism or gender. According to McNamara and Cassidy (2015) this type of knowledge may prove useful for wineries that find it difficult to determine which typologies from the global wine tourism literature correspond to their visitors. Moreover, this type of knowledge may reveal important aspects of the nature, structure and positioning approaches most efficient for developing wine tourism effectively at specific geographical areas or regions.…”

Section: Introductionmentioning

confidence: 99%

Market segmentation for wine tourism: Identifying sub-groups of winery visitors

Nella

Christou²

2021

EJTR

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Notwithstanding the steady development of the international wine tourism industry, accurate relevant information and comparative surveys focusing on primary research appear inadequate in various wine-producing countries. Understanding the wine tourism market is vital for sustaining its further development. In addition to existing typologies for wine tourists, distinctions of winery visitors may provide a valuable tool to help wineries design and implement appropriate marketing tools. Accordingly, the aim of this study was to identify segment characteristics and variations among international and inland wine tourists based on a multinational sample of winery visitors in Greece; differences between experienced and inexperienced visitors, first-time and repeat visitors at a specific winery, individual and group visitors, and men and women were also examined. The empirical study was conducted at 18 wineries in the most significant wine-making areas in Greece, through 1,400 questionnaires forwarded to wineries for distribution among their customers through self-completion. The results confirm the existence of significant dissimilarities between domestic and international visitors in relation to pre-visit behaviour, primary knowledge and loyalty levels towards the winery’s brands, visitation motives, spending attitudes, income, age distribution, perception of the winery experience and future behavioural intentions. Differences among these groups were also identified. The practical implications of the findings are discussed to assist winery managers and other wine tourism stakeholders implement a more customer-centric approach and improve strategic planning.

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“…In the winery industry literature, academic research is focussed on wine tourists’ motivations for choosing a wine destination (Babu, 2006; Carlsen and Boksberger, 2015) and on the cellar door experience (Alonso et al , 2014; McNamara and Cassidy, 2015). Many researchers have acknowledged the importance of taking an experiential approach in understanding the winery visitor’s behaviour (Mitchell and Hall, 2004; Brown et al , 2007; Galloway et al , 2008; Bruwer et al , 2012; Quadri-Felitti and Fiore, 2013).…”

Section: Introductionmentioning

confidence: 99%

The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions

Leri

Theodoridis

2019

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Purpose This paper aims to explore the impact of the experience of a winery visit to the visitor’s emotions and the effect of these emotions on visitor’s intention to revisit and recommend a winery as consequences of visitor satisfaction. Design/methodology/approach The study adopted a multi approach of customer experience, suggesting that visitors base their experience perception on the servicescape attributes, other visitors’ suitable behaviours and their own yearn for cognitive learning and fun. Path analysis is adopted to measure the impact of these constructs on visitor’s emotions and the role of these emotions in predicting visitor’s satisfaction and behavioural intentions. Data are collected through a self-administered highly structured questionnaire, self-completed by respondents at each winery. A total of 615 usable responses are obtained from eight wineries. Findings The results indicate that emotions are arisen – in a context of wine tourism – as a result of visitor’s evaluation of winery environment (especially Atmospherics, Signage and Facilities), other visitors’ appropriate behaviour and visitor’s desire to learn something new and to have fun during the winery experience. Also, it is revealed that visitor’s emotions positively impact on his/her satisfaction, which in turn seems to be a significant predictor of his/her intention to revisit the winery and give positive word-of-mouth. Research limitations/implications The findings broaden the knowledge on visitor’s winery experience and its impact on visitor’s satisfaction and future behavioural intentions. However, because the study focuses only on winery visitors in Greece, the research results may lack generalizability. The application of the study to other wineries would allow for wider generalisations to be made from the results obtained. Practical implications The overall findings may have significant implications for wine tourism industries. Also, it might be beneficial for wineries in their effort to provide a more valuable experience to wine tourists and in increasing wine tourists’ loyalty. Originality/value The paper’s originality lies in providing information to clarify the relationships between the constructs of experience, visitor’s emotions, satisfaction and future behavioural intentions in a winery setting. Also, this study provides new and practical insights of winery experience in the Greek context, an area where very limited research has been conducted. Finally, this is one of the few studies that focus on more than two servicescape elements and their impact on visitor’s emotions.

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Wine tasting: To charge or not to charge?

Cited by 11 publications

References 23 publications

Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door

Seeking a competitive advantage in wine tourism: Heritage and storytelling at the cellar-door

Market segmentation for wine tourism: Identifying sub-groups of winery visitors

The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions

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