Wine tourism: an introduction

Johnson, Gary A.; Cambourne, Brock; Hall, C. Michael; Sharples, Liz; Mitchell, Richard; Macionis, Niki

doi:10.4324/9780080521145-1

Cited by 121 publications

(133 citation statements)

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“…The staff-customer interface has a pivotal role in visitor satisfaction (Grönroos, 1978;Lynch, Distillery Marketing and the Visitor Experience 77 1992;Dodd, 2002;Hall et al, 2002). Holding the interest of visitors in distillery special interest attractions requires not only an ability to inform fully and accurately, but also to amuse and entertain.…”

Section: The Staff-customer Interfacementioning

confidence: 99%

Distillery marketing and the visitor experience: a case study of Scottish malt whisky distilleries

McBoyle

McBoyle²

2007

Journal of Tourism Research

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Section: The Staff-customer Interfacementioning

confidence: 99%

Distillery marketing and the visitor experience: a case study of Scottish malt whisky distilleries

McBoyle

McBoyle²

2007

Journal of Tourism Research

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“…Wine tourism is classified as a form of 'special interest tourism' (Hall, Johnson, Cambourne, Macionis, Mitchell, & Sharples, 2000), and it comprises visits to vineyards, wineries and wine events (Hall, 1996;Hall & Macionis, 1998). Marzo-Navarro and Pedraja-Iglesias (2010) add…”

Section: Introductionmentioning

confidence: 99%

Market segmentation in wine tourism: strategies for wineries and destinations in Spain

Molina

Gómez

González‐Díaz

et al. 2015

Journal of Wine Research

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Although Spain is a traditional wine-producing area, there is little research on its wine tourism segmentation in comparison to that carried out in New World countries. The main aim of this paper is to identify the different segments of wine tourists that visit Spanish wineries. This research makes a theoretical and practical contribution to both the literature on the segmentation of wine tourists and segmentation techniques. The empirical analysis was carried out in the five Spanish denominations of origin with the largest market shares (Rioja, Ribera del Duero, Navarra, Rueda and La Mancha) and was based on a survey of 598 tourists. The latent class segmentation technique was used for the analysis, and four segments of wine tourists were obtained according to subjective and objective variables. This paper demonstrates how the a posteriori technique of segmentation can be applied in wine tourism research. The findings may provide the managers of wineries and destination management organizations with an important instrument when making strategic decisions.

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“…Key elements that motivate wine tourists include cellar door visitation, attendance at wine festivals and wine shows as well as wine tasting (Hall et al, 2000b). These authors point out, however, that definitions that limit wine tourism to visitation to wineries for the purposes of recreation do not "adequately convey the romance of the grape, winescapes and wine-producing regions that are so much a part of wine and wine tourism around the world" (Hall et al, 2000b, p. 5).…”

Section: Wine Tourismmentioning

confidence: 99%

Employing a Lifecycle Typology to Generate a Unified and Strategic Approach to Regional Wine Tourism Development

Deery

O'Mahony

Moors

2012

Tourism Planning & Development

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As a leading player in the international wine arena, Australia's wine regions have experienced the full range of lifecycle stages. This article uses a lifecycle typology that classifies regions as emerging, growing, maturing and rejuvenating to examine the value, strength and importance of regional networks and alliances. Wine regions were selected in each typology category and a series of 47 in-depth interviews were conducted with winery owners and operators, tourism associations, tourism agencies and ancillary networks that helped to promote wine regions. The findings suggest that growing regions were the most likely to have well established, effective and strategic alliances that would assist them to achieve the next stage of development, while other categories within the typology lacked consistent, dynamic and coherent networks and alliances. The article discusses the implications for wine regions and practitioners as well as policy and planning agencies.

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Wine tourism: an introduction

Cited by 121 publications

References 0 publications

Distillery marketing and the visitor experience: a case study of Scottish malt whisky distilleries

Distillery marketing and the visitor experience: a case study of Scottish malt whisky distilleries

Market segmentation in wine tourism: strategies for wineries and destinations in Spain

Employing a Lifecycle Typology to Generate a Unified and Strategic Approach to Regional Wine Tourism Development

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