2023
DOI: 10.1075/ivitra.38.03cas
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Wine, Tourism and Translation

José María Castellano Martínez

Abstract: This chapter aims to analyse the promotional tourist texts motivated by wine consumption focused on tourists. These texts, considered as communicating units in translation, acquire a special value when the framework of meanings and images are developed in tourist contexts such as the enotourism –a context in another context–. According to this, we study the Turespaña brochure “Wine routes around Spain” (Rutas del vino por España) and its linguistics versions in four different languages (French, English, German… Show more

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