Wine tourism in Mexico: an initial exploration

Novo, Gerardo; Osorio, Maribel; Sotomayor, Sergio

doi:10.1080/13032917.2018.1519212

Cited by 14 publications

(13 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Apart from the recognition of the presence and importance or not of primarily wine-interested visitors in wine destinations, findings also support the understanding of the importance of other local attractions and resources, not necessarily related to wine, for the destination experience of all tourists, including wine enthusiasts [3][4][5]10,24,26]. Furthermore, in the Bairrada region, the relevance of gastronomy, of rural and natural landscapes and social interaction with local people, as well as the possibility of learning about wine and its regional specificities, is very clear and is a result of tourists' engagement in several experiences and interaction with local actors and resources.…”

Section: Discussionsupporting

confidence: 58%

“…Besides the experience of the wine as a product and local culture and lifestyles, the landscape and local resources are also part of this sensorially enriched experience [1,11,24]. As a quality product totally associated with wine, local gastronomy and traditional culinary practices are also relevant and contribute to reinforcing the authenticity and uniqueness of the experience [3,25,26]. Gastronomy adds value to the experience and is recognized as meeting many more than just the biological needs of individuals while travelling.…”

Section: Wine Tourism Experiencesmentioning

confidence: 99%

See 1 more Smart Citation

Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region

2021

View full text Add to dashboard Cite

Wine tourism experiences promote not only rural territories’ distinctive wine and food products, but also their local identity, natural and cultural resources and historical features that add value and uniqueness to tourist experiences. The new experience paradigm applied to tourism invites stakeholders to rethink how and why tourists travel and live their experiences on holidays. Interaction and engagement are components of co-creation, stressing the central role of visitors sharing value creation with other destination stakeholders. The present qualitative study uses discourses from 22 semi-structured in-depth interviews with visitors to Portugal’s Bairrada wine region. Content analysis, carried out with QRS Nvivo 12, shows that interaction enhances wine and food experiences in several contexts. Storytelling seems to contribute to value creation, with stories co-created between winemakers or other destination stakeholders and visitors. Apart from this social interaction, visitors’ physical interaction with natural and cultural destination features is also revealed as a crucial part of wine tourism experiences. Study results suggest the importance of DMOs, facilitating co-creation experiences in wine regions, contributing to visitor satisfaction and loyalty.

show abstract

Section: Discussionsupporting

confidence: 58%

Section: Wine Tourism Experiencesmentioning

confidence: 99%

Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region

2021

View full text Add to dashboard Cite

show abstract

“…The review of scientific literature reveals that one of the most outstanding aspects of wine tourism is that winery tours are not only an efficient form of wine product promotion [46], but also a profitable business in themselves [40,47]. Consequently, wine tourism also emerges as a valuable diversifying element that promotes sustainable local and regional development [11,27,[48][49][50][51].…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective

Andrade-Suárez

Caamaño-Franco

2020

Sustainability

View full text Add to dashboard Cite

Our research addresses wine tourism as a means of enhancing the heritage and industrial memory of wine. Specifically, it considers winery tours as a form of industrial tourism capable of boosting the sustainable development of winemaking territories. This article explores the significance and perception of wine tourism from the perspective of the local community by examining a specific case: The Port Wine Cellars in Vila Nova de Gaia (Portugal), where tourism and the wine industry are undergoing a greening process, sharing both cultural and commercial ties. The originality of this article lies in the empirical part of the research, which, using quantitative methods based on questionnaires, provides primary data regarding the relationship between sustainability and industrial wine tourism from the perspective of local residents, key agents in the promotion and success of the destination. In general terms, the results statistics obtained through a cluster analysis show that local perception of the impact of wine tourism in Gaia is favorable, and it is considered an element with the capacity to revitalize the economy and also enhance the city’s image. It is also seen as a sustainable option, attributable mainly to economic, cultural, and governance considerations.

show abstract

“…In the most recent report, the National Statistical Directory of Economic Units (DENUE), on the Valle de Guadalupe wine route, 78 per cent of the wineries are micro-enterprises, 16 per cent are small companies, and just 6 per cent of the wineries are medium enterprises (National Institute of Statistics and Geography of Mexico, INEGI, 2018). To date, there are 107 wineries registered in the Valle de Guadalupe, 87 of which are open to the public and offer different activities that may have little or no relation to viticulture and winemaking, but attract visitors and generate profits for winemakers, in addition to wine sales (Novo et al, 2018). With the objective of satisfying the needs of the tourist and to attract a greater number of visitors, most of the micro, small and medium wineries have established business hours to receive tourists and take them on tours of the vineyards, as well as offering demonstrations of the wine process and wine tastings without prior appointment (SECTURE, 2015b).…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, consumer behavior research on wine tourism of the region is needed to improve the wine region positioning. For this reason, it would be pertinent to conduct studies in this wine tourism region (Bruwer et al, 2016;L opez and Sotelo, 2014;Novo et al, 2018). In this sense, the study was aimed at finding the predictors for revisit intention (RI) to Valle de Guadalupe in Ensenada, Mexico, and to contribute to the scant body of knowledge about the factors influencing RI and the wine tourism spatial-temporal model.…”

Section: Introductionmentioning

confidence: 99%

Wine tourism

Ramos¹,

Cuamea²,

Galván-León³

2019

IJWBR

View full text Add to dashboard Cite

Purpose In Mexico, wine tourism has become a relevant issue in the past 20 years. Research in this region is in a nascent stage and largely focused on the supply side. Nevertheless, consumer behavior research on wine tourists of the region is needed to improve the wine region positioning. Therefore, the purpose of this paper is to find out the predictors for revisit intention (RI) to the Valle de Guadalupe wine route. Design/methodology/approach The information was obtained by applying an exit poll survey to a sample of 422 wine tourists at the micro, small and medium wineries in Ensenada, Mexico. The spatial-temporal model was used to predict the wine tourist RI. Three dimensions were used: pre-visit, in situ experience and travel to/from. Multiple linear regressions were carried out to assess the relation between the three dimensions and RI. Findings The results obtained show that the pre-visit and in situ dimensions have an effect on RI to the wine route. Research limitations/implications The generalization of the results may be limited due to fact that only the repeated visitors of the autumn season are included; therefore, it is not applicable to summer (high season of wine tourism) and first-time visitors. Practical implications The results provide implications for the owners of the micro, small and medium wineries seeking to improve the experience and increasing the tourist RI to the wine route. Originality/value The theoretical added value of this paper is its contribution to the body of knowledge about the wine tourism spatial-temporal model, evaluating the complete wine tourism experience to predict RI.

show abstract

Wine tourism in Mexico: an initial exploration

Cited by 14 publications

References 13 publications

Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region

Interaction as a Central Element of Co-Creative Wine Tourism Experiences—Evidence from Bairrada, a Portuguese Wine-Producing Region

The Relationship between Industrial Heritage, Wine Tourism, and Sustainability: A Case of Local Community Perspective

Wine tourism

Contact Info

Product

Resources

About