Wine tourism in rural areas – hopes and fears amongst local residents

Kastenholz, Elisabeth; Paço, Arminda do; Nave, Ana

doi:10.1108/whatt-08-2022-0095

Cited by 14 publications

(5 citation statements)

References 12 publications

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“…It also underpins the hopes and fears of the local community in showcasing their heritage and the knowledge that is passed on from generation to generation that can impact the development of wine tourism. Kastenholz et al . (2023) analyze the perceptions of the residents of the Beira interior wine route region of Portugal, which has experienced a decline in its population during the past 15 years.…”

Section: Community-driven Wine Tourism Set In the Broader Context Of ...mentioning

confidence: 99%

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

Singh

Parahoo

Ayyagari³

et al. 2022

WHATT

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PurposeThis concluding paper summarizes the articles presented in this issue and the significant themes that emerged from the authors' contributions. The main objective of this theme issue on rural tourism is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development.Design/methodology/approachThis article draws on the findings of the papers and revisits the question: how could rural tourism provide better support for well-being and socioeconomic development?FindingsThe papers in this issue can be classified into one of three clusters: (1) cultural traditions; (2) support for rural tourism service providers and (3) embracing new technologies. In addition to classifying these papers, the authors propose a conceptual framework to achieve sustainable rural tourism and development comprising four critical success factors for sustainable rural tourism and development.Originality/valueThe main objective of this theme issue is to examine different facets of rural tourism that are critical to short-term recovery as well as long-term sustainable development. Here the authors summarize the findings and propose a conceptual model for the benefit of managers. The authors think that the model could be helpful in designing a strategy for developing sustainable rural tourism projects. It includes reference to (1) stakeholder engagement and support for capacity-building, (2) gradual and organic growth processes, (3) valorization of sociocultural traditions and preservation of cultural heritage and (4) leveraging digital technology in marketing strategy.

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Section: Community-driven Wine Tourism Set In the Broader Context Of ...mentioning

confidence: 99%

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

Singh

Parahoo

Ayyagari³

et al. 2022

WHATT

View full text Add to dashboard Cite

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“…The article by Kastenholz et al (2023) relates to the role of wine tourism in developing rural areas, by analyzing residents' impact perceptions and attitudes towards wine tourism in a Portuguese hinterland region. The study went beyond the more commonly studied business and market perspectives to survey the community's views on wine tourism development in their region.…”

Section: Design Of the Theme Issuementioning

confidence: 99%

“…The article by Kastenholz et al. (2023) relates to the role of wine tourism in developing rural areas, by analyzing residents' impact perceptions and attitudes towards wine tourism in a Portuguese hinterland region.…”

Section: Design Of the Theme Issuementioning

confidence: 99%

Introduction: how could rural tourism provide better support for wellbeing and socio-economic development?

Singh

Parahoo

Ayyagari³

et al. 2022

WHATT

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PurposeIn this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.Design/methodology/approachThe paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.FindingsThe papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.Originality/valueThis theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

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“…Consequently, it has led to a convergence of preferences and tastes across various products, including wines. As a result, consumers in developing nations, such as Tanzania, now seek comparable goods from more developed countries [10][11][12] .…”

Section: Introductionmentioning

confidence: 99%

Exploring Consumer Preferences for Locally Produced Wine in the Tanzanian Market: Evidence from Wine Consumers in Dodoma City

Kimaro,

Timothy,

Mgale

2024

Res. World Agric. Econ.

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In most grape-producing countries, the local wine industry faces intense competition due to the introduction of new foreign wines into the local market and changes in wine consumption and consumer preferences for wines. The same has been observed in the Tanzanian wine industry. The study aims to explore the dynamics of consumer preferences toward locally-produced wine. Data were collected from 200 respondents in Dodoma town through snowball and convenience sampling. Qualitative and quantitative types of data were used. Primary data were collected in the field using field observations, a key informant interview checklist, and structured questionnaires using KoBoToolbox. Secondary data were collected by reviewing different published and unpublished materials, such as reviews and reports regarding consumer preferences for local wine. The research revealed that most consumers consider color, taste, income, brand, and price attributes when selecting wines. Furthermore, the study observed that age, income, marital status, price, wine color, packaging and taste significantly influenced consumers' preference for purchasing locally produced wines compared to other factors included in the model. However, attributes such as geographical origin, vintage and grape variety were not considered in the selection of the wines. The study recommends that local wine producers consider consumers' preferred attributes to increase sales. Local marketers and brand managers should also formulate and employ several positioning, market segmentation and targeting strategies that can help them compete effectively with imported wines.

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Wine tourism in rural areas – hopes and fears amongst local residents

Cited by 14 publications

References 12 publications

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

Conclusion: how could rural tourism provide better support for well-being and socioeconomic development?

Introduction: how could rural tourism provide better support for wellbeing and socio-economic development?

Exploring Consumer Preferences for Locally Produced Wine in the Tanzanian Market: Evidence from Wine Consumers in Dodoma City

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