Wine Traceability and Counterfeit Reduction: Blockchain-Based Application for a Wine Supply Chain

Tokkozhina, Ulpan; Ferreira, João; Martins, Ana

doi:10.1007/978-3-030-97603-3_5

Cited by 13 publications

(6 citation statements)

References 41 publications

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“…Furthermore, we recognize the potential of blockchain technologies in augmenting the traceability and security aspects of the MiB ecosystem. Integrating blockchain into the platform can provide a decentralized and immutable ledger, ensuring transparent and tamper-proof records of the entire supply chain [39]. This would further enhance trust and authenticity in the information presented to consumers.…”

Section: Discussionmentioning

confidence: 99%

Message-In-A-Bottle: Engaging Stories Around Sustainable and Safe Wine Products

Papadakos,

Chrysakis,

Patkos

et al. 2023

Preprint

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The wine industry has evolved thanks to the introduction of digital technologies in every aspect of the wine production chain and the emerging need of the food industry for qualitative, sustainable, and safe products. As a result, the incorporation of digital services that facilitate access to related data of wine products is crucial for wine enterprises to increase their competitiveness, customer loyalty, and market share in this highly competitive domain. In this work, we present the Message-in-a-Bottle(MiB) ecosystem, which exploits multi-dimensional and multi-sourced data for creating engaging and interactive stories around wine labels. We especially focus on the sustainability and safety issues in the wine industry and showcase how MiB addresses them. The ecosystem is developed in the context of the MiB project∗ and has already started to be available in the market through the Lyrarakis† wine enterprise.

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Section: Discussionmentioning

confidence: 99%

Message-In-A-Bottle: Engaging Stories Around Sustainable and Safe Wine Products

Papadakos,

Chrysakis,

Patkos

et al. 2023

Preprint

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“…The authors propose a framework that favours systematic data storage, thus promoting transparency, safety and security of all processes for all parties involved. The adoption of an integrated data system based on blockchain technology can contribute to reducing problems associated with counterfeiting, which are very frequent in the wine sector, such as adulteration with low-quality raw materials and wines, providing further guarantees to consumers, and reducing health problems resulting from the consumption of counterfeit products (Tokkozhina et al , 2022; Gayialis et al , 2022).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

How blockchain technology generates a trust-based competitive advantage in the wine industry: a resource based view perspective

Silvestri

Adamashvili

Fiore

et al. 2023

EBR

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Purpose This study aims to explore whether the blockchain technology (BCT), as a unique and distinctive resource, affects the development of unique capabilities and the integration and reconfiguration of internal physical and human resources necessary to gain a trusted competitive advantage. Design/methodology/approach A case study approach has been used to identify the internal resources and capabilities that affect the decision to implement BCT and to determine whether this new technology can become a strategic internal resource in the wine industry. Findings Results show the role of two strategic resources: human resources, such as IT specialists and software developers for BCT applications, and skills of companies’ management to grant sensitive and confidential data to IT specialists and the ability to read the analytics from the BCT application, becoming a distinctive enabling assets. Research limitations/implications The main limitation of this study is related to the analysis of a single case, which, on the one hand, does not allow generalisation of the empirical findings but, on the other hand, is themost appropriatemethod for the explorative nature of this research. Practical implications Our findings have useful practical implications for wineries and agri-food companies in overall because they can support managers and entrepreneurs in effectively implementing these innovative digital technologies in their valuecreation process. Originality/value The study of this underexplored topic gives interesting insights into the resources needed for the successful adoption of this emerging technology, which can support wineries in improving the value-creating process. In particular, compared to the previous studies, this research analyses the adoption process under the resource-based theory lens.

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“…They find that disintermediation, traceability, price, trust, compliance, and coordination and control are the most significant factors in the given order for actors in the grape wine supply chain to adopt blockchain technology. Tokkozhina et al [35] propose an architecture for a blockchain-based system to track WSC transactions from grape harvesting to wine purchase. This system demonstrates the potential of blockchain technology to reduce counterfeiting, assure wine origin, avoid health risks, and increase brand reputation.…”

Section: The Adoption Of Blockchain Technology In the Wscmentioning

confidence: 99%

Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis

Kang,

Shi,

Yue

et al. 2023

JTAER

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Blockchain technology has been adopted to improve traceability and authenticity in wine supply chains (WSCs). However, whether through outsourcing or self-implementation of a blockchain-based wine traceability system (BTS), there are significant costs involved, as well as concerns regarding consumer privacy. Motivated by observations of real-world practice, we explore the value of blockchain in enhancing traceability and authenticity in WSCs through a Stackelberg game-theoretical analysis. By comparing the equilibrium solutions of the scenarios with and without blockchain, we uncover the value of blockchain in tracing wine products. Our findings show that blockchain adoption can increase WSC prices under certain conditions. We derive the threshold for a third-party BTS service fee that determines blockchain adoption for tracing wine products and reveal the moderating effect of consumer traceability preferences and privacy concerns. Furthermore, the investigation of who should lead the implementation of BTS finds that the equal cost sharing between the manufacturer and the retailer results in no difference in BTS implementation leadership. Otherwise, the manufacturer always benefits from taking the lead in the implementation of BTS, and the retailer should undertake a leadership role in BTS implementation if they need to bear higher costs.

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Wine Traceability and Counterfeit Reduction: Blockchain-Based Application for a Wine Supply Chain

Cited by 13 publications

References 41 publications

Message-In-A-Bottle: Engaging Stories Around Sustainable and Safe Wine Products

Message-In-A-Bottle: Engaging Stories Around Sustainable and Safe Wine Products

How blockchain technology generates a trust-based competitive advantage in the wine industry: a resource based view perspective

Enhancing Traceability in Wine Supply Chains through Blockchain: A Stackelberg Game-Theoretical Analysis

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