Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

High-Performance Level and Technology Management Among Winery Firms in the Wine Industry Cluster of Baja California: A Fsqca Approach

“…Winemaking has a long history in Mexico. It is considered the oldest wine-growing region in North America, dating back to 1522 when grapevines were introduced from Spain (Bringas & González, 2004;Covarrubias & Thach, 2015;Meraz-Ruiz, 2015). Nevertheless, the earliest Mexican wines were crafted in 1707, but it was only a few years ago that Mexico started producing, advertising, and marketing wine (Covarrubias & Thach, 2015;Wines of Baja, 2013).…”

“…It is considered the oldest wine-growing region in North America, dating back to 1522 when grapevines were introduced from Spain (Bringas & González, 2004;Covarrubias & Thach, 2015;Meraz-Ruiz, 2015). Nevertheless, the earliest Mexican wines were crafted in 1707, but it was only a few years ago that Mexico started producing, advertising, and marketing wine (Covarrubias & Thach, 2015;Wines of Baja, 2013). Nowadays, several civil associations in Mexico are related to wine production and allied with the International Wine Organization (IWO) to support the production and promotion of high-quality wine (González-Andrade, 2015).…”

Aid to Africa’s agriculture towards building physical capital: Empirical evidence and implications for post-COVID-19 food insecurity

“…The rainfall deviations data used to instrument for agricultural ODA was derived from the Weatherbase website. The data has been used extensively in the area of crop science, environmental science, and climatology to examine the impact of rainfall variability in agricultural production (see Covarrubias and Thach, 2015 , Larson and Lohrengel, 2011 , Yukimura et al, 2009 ). To capture deviations in rainfall over time, we computed the country’s own average rainfall over the period of the study, from 1996 to 2014, and examined each year’s deviation from the long-run average country rainfall.…”

Characteristics of Business Models, Business Diversification and Price Segmentation Strategies of Wineries in the Wine Route of Baja California, Mexico

“…It is located in the northern Baja peninsula, near the city of Ensenada; approximately two hours south of San Diego, California. There are about 120 wineries (Ferná ndez et al, 2018) in the area, which produce 80-95% of all of the Mexican wine (Covarrubias & Thach, 2015). However, this data quickly becomes outdated since a rapid development in the zone has brought many new companies, both in the wine producing and wine tourism industry.…”

“…(Amo Flórez, 2018;Morales, 2017) Previous studies have researched some characteristics of businesses in the area such as size, age, legal entity type, production type its economic value chain and commercialization methods (Gonzá lez Andrade, 2015;López & Sotelo, 2014;Lino Meraz Ruiz, Radillo, Rivera, & Baron, 2015) Their marketing strategy and practices have been examined a few times. (Covarrubias & Thach, 2015;Ferná ndez, Ruiz, & Gómez, 2018;L M Ruiz & Lagarda, 2015). Meraz Ruí z (2014) analyzed their implementation of the following strategies as a source of competitive advantages: low-cost leadership; differentiation, and specialization.…”