Winning the Needs of the Gen Z: Gamified Health Awareness Campaign in Defeating COVID-19 Pandemic

Zain, Nurul Hidayah Mat; Johari, Siti Nuramalina; Aziz, Siti Rahayu Abdul; Teo, Noor Hasimah Ibrahim; Ishak, Nurul Huda; Othman, Zulkifli

doi:10.1016/j.procs.2021.01.087

Cited by 14 publications

(10 citation statements)

References 22 publications

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“…With 65.9% of the population using the internet to search for health-related information, mobile app usage is high in both the general population and among Gen-Z (Turkish Institute of Statistics, 2021). Gen-Z, individuals born between 1995(Mat Zain et al, 2021, was selected as the target population for several reasons:…”

Section: Introductionmentioning

confidence: 99%

Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model

Aydın

2023

IJPHM

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Purpose The acceptance of mobile health (m-health) applications, especially those of a preventive nature, by individuals, is not well understood. Despite the benefits offered by m-health applications in improving and sustaining health and well-being through various avenues, widespread adoption is yet to be seen. Within this context, this study aims to reveal the enabling factors and barriers that influence the use of m-health applications among Generation Z (Gen-Z). Design/methodology/approach The Unified Theory of Acceptance and Use of Technology (UTAUT) was extended with e-health literacy, trust and enjoyment constructs. Data from a survey study on 312 Gen-Z members were analysed via structural equation modelling, shedding light on the reasons why new generations adopt m-health apps. Findings The findings indicate that social influence and enjoyment are the most significant factors influencing the use of m-health apps. The significant impact of performance and effort expectancy on intentions was also confirmed by the results. Moreover, privacy risk was identified as a barrier to adoption. The results also indicated that the strong influence of trust on privacy risk can be used to offset those privacy concerns. Practical implications The findings highlight that hedonic motivation, which is commonly overlooked in health settings, plays an important role in m-health app use. Thus, promoting mobile app features that provide enjoyment will be influential in attracting the younger generation. Originality/value The context of the study differs from the norm and focuses on a regional health tourism hub, Turkey, situated at the crossroads of Europe and Asia. UTAUT model is modified with relevant constructs, namely, enjoyment, e-health literacy and privacy risk, to better fit the m-health context.

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Section: Introductionmentioning

confidence: 99%

Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model

Aydın

2023

IJPHM

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“…Health awareness is one of the demands of COVID-19 [6]. Restricted exercise has influenced people's dietary and lifestyle habits as people appear to pursue immune-boosting herbs/nutrients and have replaced outdoor activities with sedentary indoor performances [7].…”

Section: Introductionmentioning

confidence: 99%

Eating behavior and physical activity of senior citizens during the COVID-19 lockdown

Liday

Liwag

2021

IJPHS

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A new coronavirus has arisen, causing a pandemic of serious respiratory syndrome in humans. The COVID-19 pandemic has a major effect on human health, resulting in abrupt lifestyle changes, social distances and loneliness at home. The goal of this study was to examine the immediate effect of the pandemic on eating behavior and physical activity among the elderly population aged 60 years and older. Data on the features of the senior citizens' profile, eating habits and physical activity during the lock-up were evaluated and analyzed in this report. In addition, the correlation, key and interaction effects of some of the essential variables in the analysis were also evaluated. The findings of the study revealed a need to promote eating habits that may help to minimize the health inequalities created by eating disorders. Moreover, the synergies between the various determinants of eating habits were found to be deficient. Home restrictions and confinement of the participants also reduced the overall physical activty level of the participants. Income class appeared as a factor on the interaction between eating behavior and physical activity. Recognizing these findings may be significant in developing health promotion programs for older people during the remaining period of quarantine or future ones. There is a need for health education as a response scheme to COVID-19 in low-income settings, and it is essential that approaches are contextually suitable with the vulnerable age group.

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“…Gen Z is digital expertise because they were born in the generation of access to technology and electronic gadgets (Mat Zain et al, 2021). They often seek knowledge online, where about 71% get the information from social media and 43% from instant messages.…”

Section: Entrepreneurial Traits Of Gen Z Entrepreneursmentioning

confidence: 99%

“…The generation is also entrepreneurship-oriented, willing to work hard, committed, and self-confident. This characteristic combination is a potential powerhouse that can lead to entrepreneurial development with proper transmission (Mat Zain et al, 2021). They are also likewise extremely innovative, imaginative, and creative, exhibit dedication, loyalty and commitment, and are inspired to work hard.…”

Section: Entrepreneurial Traits Of Gen Z Entrepreneursmentioning

confidence: 99%

Willingness to Embed Social Sustainability: A Case of Gen Y and Gen Z Entrepreneurs in Indonesia

Sherlywati

Simangunsong

2023

jmk

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This research aimed to explore the motivators and willingness of Gen Y and Gen Z entrepreneurs in Indonesia to embed social sustainability in their businesses. This research employed a quantitative method via an online survey questionnaire, which was conducted based on a convenience sample of Gen Y and Gen Z alumni and students from several universities in Indonesia. The data were processed using SEM-SmartPLS3.0. The research finding showed that instrumental and normative motivators affected the willingness to embed social sustainability, while relational motivators had no effect. Previously, social sustainability research involved established industries and companies. However, this research focused on upcoming Gen Y and Gen Z entrepreneurs. The recommendations provided by this research for developing a sustainable business strategy framework in terms of social dimension for Gen Y and Gen Z entrepreneurs, among others, include strengthening the indicators of normative and instrumental motivators, and the willingness to embed social sustainability.

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Winning the Needs of the Gen Z: Gamified Health Awareness Campaign in Defeating COVID-19 Pandemic

Cited by 14 publications

References 22 publications

Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model

Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model

Eating behavior and physical activity of senior citizens during the COVID-19 lockdown

Willingness to Embed Social Sustainability: A Case of Gen Y and Gen Z Entrepreneurs in Indonesia

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