2021
DOI: 10.30892/gtg.37309-711
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Winning Tourism Digitalization Opportunity in the Indonesia CBT Business

Abstract: This research aims to examine the opportunities of Information Communication Technologies (ICT) and its use for the rural tourism businesses. The study used purposive random sampling of presence of tourist villages product in the Online Travel Agency (OTA) application in Indonesia. From the OTA, it can be seen the rural tourism destinations product related offerings suggestion. From the recommended destinations, assessment and comparison is made with the village’s official website and other online resources.To… Show more

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Cited by 20 publications
(13 citation statements)
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“…Textural features can determine changes in textile fabrics after various treatments. They can be linked to the technical measurements of the characteristics of textile fabrics to obtain detailed information about the changes in these characteristics [6,7]. Digitization can be a significant apparatus in the present endeavors toward the promotion, preservation and renovation of cultural heritage [8][9][10][11].…”
Section: Introductionmentioning
confidence: 99%
“…Textural features can determine changes in textile fabrics after various treatments. They can be linked to the technical measurements of the characteristics of textile fabrics to obtain detailed information about the changes in these characteristics [6,7]. Digitization can be a significant apparatus in the present endeavors toward the promotion, preservation and renovation of cultural heritage [8][9][10][11].…”
Section: Introductionmentioning
confidence: 99%
“…In this sense, healthy interaction between hosts and tourists is crucial for the development of this tourism model [26] and can be achieved through a collective effort of hosts [36,47]. That is, rural tourism is a business activity that must include elements of Community-Based Tourism (CBT) [7,48]. CBT focuses on interactions between local communities and tourists [49], strengthening community organizations [48], being "managed and owned by the community and for the community" [50].…”
Section: Literature Review 21 Community-based Rural Tourism (Crt)mentioning
confidence: 99%
“…That is, rural tourism is a business activity that must include elements of Community-Based Tourism (CBT) [7,48]. CBT focuses on interactions between local communities and tourists [49], strengthening community organizations [48], being "managed and owned by the community and for the community" [50].…”
Section: Literature Review 21 Community-based Rural Tourism (Crt)mentioning
confidence: 99%
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“…The increase in the number of tourists affects the management of tourism destinations in Indonesia (Deery et al, 2012;Husain et al, 2018;Maddinsyah et al, 2020;Papalapu et al, 2016;Postma & Schmuecker, 2017;Štetić, 2012;Yuangga et al, 2017), it is necessary to have a targeted management by stakeholders involved in the sustainability of tourism in Indonesia with good and comfortable amenities (Loulanski & Loulanski, 2011;Tang et al, 2014;Waligo et al, 2013). The growth of hotels and travel agency companies in Indonesia is not commensurate with the inadequate number of professionals (Jonathan & Tarigan, 2016;Priatmoko & David, 2021;Wicaksono & Maharani, 2020). The rapid growth of tourism colleges and universities that have just opened tourism and hospitality study programs has led to intense competition (Dunmade, 2019;Foo, 2013;Isenmann et al, 2020).…”
Section: Introductionmentioning
confidence: 99%