Winning with the public, winning in court: advocacy lessons learnt from 85% pictorial health warning campaign in Thailand

Sinsuwarn, Natwipa; Sthapitanonda, Parichart

doi:10.1136/tobaccocontrol-2018-054754

Cited by 7 publications

(8 citation statements)

References 2 publications

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“…Four studies [ 3 , 33 , 47 , 57 ] in this review used package inserts as a complimentary approach to traditional GHWs. Other studies also call for GHWs to be displayed at the point-of-sale [ 70 ], via national TV ads [ 71 ] and digital channels [ 68 ]. Schmidt, Ranney [ 69 ] identified that GHWs in public service announcements can improve GHW persuasion.…”

Section: Discussionmentioning

confidence: 99%

The effectiveness of graphic health warnings on tobacco products: a systematic review on perceived harm and quit intentions

et al. 2021

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Background Examination of the format and framing of the graphic health warnings (GHWs) on tobacco products and their impact on tobacco cessation has received increasing attention. This review focused on systematically identifying and synthesizing evidence of longitudinal studies that evaluate different GHW formats and specifically considered GHW influence on perceived risk of tobacco use and quit intentions. Methods Ten databases were systematically searched for relevant records in December 2017 and again in September 2019. Thirty-five longitudinal studies were identified and analyzed in terms of the formatting of GHWs and the outcomes of perceived risk and quit intentions. Quality assessment of all studies was conducted. Results This review found graphics exceeding 50% of packs were the most common ratio for GHWs, and identified an ongoing reliance on negatively framed messages and limited source attribution. Perceived harms and quit intentions were increased by GHWs. However, wear-out effects were observed regardless of GHW format indicating the length of time warnings are present in market warrants ongoing research attention to identify wear out points. Quit intentions and perceived harm were also combined into a cognitive response measure, limiting the evaluation of the effects of each GHW format variables in those cases. In addition, alternative GHW package inserts were found to be a complimentary approach to traditional GHWs. Conclusions This review demonstrated the role of GHWs on increasing quit intentions and perceptions of health risks by evaluating quality-assessed longitudinal research designs. The findings of this study recommend testing alternate GHW formats that communicate quit benefits and objective methodologies to extend beyond self-report.

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Section: Discussionmentioning

confidence: 99%

The effectiveness of graphic health warnings on tobacco products: a systematic review on perceived harm and quit intentions

et al. 2021

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“…In 1977, Sweden required 16 rotated messages, with information on specific health effects, to appear in about 20% of the front or back using black on white or other dark on light colour40 41; this lasted until 1993 when Sweden implemented European Union (EU) 4% text warnings 42. In 1993, Thailand required 10 rotated text warnings covering 25% of the package front and back 43 44. In 1994, Canada required eight rotated black and white text warnings in about the top 35% of the package front/back 45 46…”

Section: Early Developmentsmentioning

confidence: 99%

Tobacco package health warnings: a global success story

Cunningham

2022

Tob Control

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“…On the contrary, evidence from online and conventional mass media does suggest concrete activities of strategic communications supporting the effectual advocacy for the issuance or renewal of the laws 30‐32 . Back in 2000, the late King Bhumibol Adulyadej received WHO Award in recognition of his majesty's leadership and example in public health which gave Thailand a great reputation for the efficient public health program 33 .…”

Section: Resultsmentioning

confidence: 99%

Section: Strategic Planningmentioning

confidence: 99%

“…Back in 2000, the late King Bhumibol Adulyadej received WHO Award in recognition of his majesty's leadership and example in public health which gave Thailand a great reputation for the efficient public health program 33. Recently, Sinsuwarn N & Sthapitanonda P demonstrated a systematic approach in a public communication campaign to successfully advocating 85% pictorial health warning 32. This evidence clearly indicates an outstanding capability in conducting strategic communications albeit the lack of official documentation of the strategy.…”

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confidence: 99%

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Paradox of sustainability in tobacco control in Thailand: A comprehensive assessment of three‐decade experiences

Suriyawongpaisal

Patanavanich

Aekplakorn

et al. 2020

Health Planning & Management

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Background: Over the past 3 decades of tobacco control, Thailand has gained international recognition as a middleincome country with sustained achievement of declining smoking prevalence. However, the number of key Framework Convention on Tobacco Control measures implementation is still far away from the highest-level implementation. As a result, we aim to explore explanatory factors for the paradoxical phenomenon of sustainability in tobacco control in Thailand, to understand what the paradox means, why it happens, and how to take further steps in minimizing the paradox. Methods: We used a mixed-method approach comprising qualitative (review of literature and documents plus Program Sustainability Assessment Tool [PSAT] guided key informant interviews) and semi-quantitative methods (PSAT scoring, Theory of Change [TOC], and causal-loop diagram [CLD]) to synthesize all the findings from the qualitative data. Results: Across all eight domains, sustainability scores at the local level are lower than the national level. The highest total score was in three domains: political support, partnership, and organizational capacity. The lowest total score was for the strategic planning domain. We propose a set of

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Winning with the public, winning in court: advocacy lessons learnt from 85% pictorial health warning campaign in Thailand

Cited by 7 publications

References 2 publications

The effectiveness of graphic health warnings on tobacco products: a systematic review on perceived harm and quit intentions

The effectiveness of graphic health warnings on tobacco products: a systematic review on perceived harm and quit intentions

Tobacco package health warnings: a global success story

Paradox of sustainability in tobacco control in Thailand: A comprehensive assessment of three‐decade experiences

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