“…Numerous past studies measured awareness and readiness with the use of Community Readiness Model (CRM). For example, CRM was applied in past researches regarding drug misuse behavior (Pena-Purcell, Rashid, Hong, Collins, & Johnson, 2021), social and emotional health of mothers and children (Islam et al, 2019), acceptance of health facility for child birth (Nigusie, Azale, Yitayal, & Derseh, 2021), acceptance of technologies in culture preservation (Ramnarine-Rieks et al, 2012), community readiness in the use of bicycle helmet (Kakefuda, Stallones, & Gibbs, 2008) and many more. Similarly, the model is likely to offer useful representation of community's readiness for adoption of content codes in their choice of multimedia contents.…”