“…A large number of recent efforts have explored ways to predict content popularity, including for images [7,8,10,14,22,33], videos [26], GitHub repositories [5], blogs [1], memes [36], and tweets [18,19,25,28], by combing content features with user social features. In contrast to these prior work, which mainly focus on predicting a popularity score (e.g., number of shares) of the content, we aim to predict the entire content diffusion path through the social network, which is a much more challenging task.…”