Wisdom Homestay Tourism Recommendation Platform and Marketing Strategy Based on Multi-Information Fusion Sensor Network

Abstract

At present, China’s tourism market is huge, and traditional hotel accommodation is not popular with young people, and homestays are just in line with young people’s yearning. And most of the current push methods are determined by consumption on large platforms such as Ctrip, which not conforms to the recommendation method of homestays, so it aims at personalized marketing research for homestays. In this paper, the multi-information fusion sensor network is used to push B&B hotels in tourist areas to achieve B&B hotel marketing and maximize profits. Using the multi-information fusion sensor network to carry out personalized platform design, platform users can easily and quickly search for the homestay they want and can realize the automatic push function to achieve the rationality of marketing. The experimental results in this paper found that the average relative speedup increased from 1.9 to 17.7 for the execution of the scoring-oriented algorithm in the algorithm compared to a single computer. Performing the sort-oriented algorithm in the algorithm, the average relative speedup increased from 1.9 to 18.8. It can illustrate the effectiveness of the design system in this paper, and the software can carry out personalized marketing for homestays.

Homestays in China: Mediator effects of brand perception upon host-guest interaction and Tourist behavior intention

“…Of existing literature documents, the majority of perceptions of China homestay brands are undertaken from such perspectives as business model, tourist experience, tourist satisfaction, local cultures, and community participation [ [5] , [6] , [7] , [8] , [9] , [10] ]. However, few of them thoroughly probe into the perception of China homestay brands, though only Zu et al design customized platforms under the multi-information fusion sensor network, in which the important role that customized marketing plays in homestay marketing is underscored [ 11 ].…”