“…For example, projectification often tends to result in rebureaucratisation rather than procedural freedom (Clegg and Courpasson, 2004;Räisänen and Linde, 2004;Hodgson, 2005), control rather than trust (Hodgson, 2004), masculinisation rather than femininisation (Lindgren and Packendorff, 2006;Styhre, 2011), and short-term delusion rather than long-term usefulness (Flyvbjerg et al, 2003). Success and prosperity in the projectified society become closely linked to being available, flexible and connected, while sacrificing lifelong plans, stable conditions and social predictability (Chiapello and Fairclough, 2002;Araújo, 2009).…”