“…Braun and Clarke (2006) defined thematic analysis as "a method for identifying, analyzing and reporting patterns (themes) within data" (p. 79). Thematic analysis has been applied in contexts as varied as business (Christ, 1970;Gupta & Levenburg, 2010;Nicholas & McDowall, 2012) to social work (Clark et al, 2023;Labra et al, 2020;O'Connor, 2020), and from military (Hale, 2012;Rafferty et al, 2013;Tunnell, 2015) to peace studies (Almusaly, 2017;De la Rey & McKay, 2006;Matusitz, 2022). Understanding the context is important as it potentially influences communication style and approach (Reboulet & Jackson, 2021).…”