In the United States, the 1960s and early 1970s were characterized by significant societal changes. The Civil Rights Movement and social, political, and moral forces stimulated these changes to address racism by White Americans toward Black Americans and achieve the nation's historical egalitarian ideals. With the Civil Rights legislation and other federal mandates, it was no longer simply immoral to discriminate against Blacks; it was now also illegal. Surveys and national polls revealed significant reductions in overt expressions of prejudice among Whites toward Blacks (Dovidio & Gartner, 2004). This unprecedented change in race relations in the United States changed the nature of racial attitudes, from blatant to subtle, and consequently the study of prejudice in psychology (Dovidio, 2001). In other countries, similar normative changes have reduced blatant expressions of prejudice while more subtle, yet equally pernicious, forms of bias persist (see Pettigrew & Meertens, 1995). This chapter reviews the development of theory about contemporary forms of racismfocusing primarily on aversive racismtracing the evolution of this perspective, describing key empirical evidence, and identifying productive avenues for future research. We begin by reviewing relations among different theories of subtle contemporary racism, including aversive racism, and then discuss work on implicit prejudice and its relationship to aversive racism. We then consider the implications of aversive racism for interventions to reduce bias and identify promising new directions for research on contemporary racism, in general, and aversive racism, in particular.