Without words: the effects of packaging imagery on consumer perception and response

Gil-Pérez, Ignacio; Rebollar, Rubén; Lidón, Iván

doi:10.1016/j.cofs.2019.12.006

Cited by 53 publications

(27 citation statements)

References 73 publications

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“…Furthermore, regulations should ban the inclusion of misleading health-related visual and textual cues as they increase healthiness perception and choice likelihood among both children and adults. In particular, images of healthy foods and references to home-made foods on the packages deserve special consideration, as they are powerful sources of health-related associations and hedonic expectations (Gil-Pérez et al, 2020). So far, most regulations do not include specific conditions for the inclusion of food images on the labels, except for a few categories (BEUC, 2018).…”

Section: The Need For Comprehensive Packaging Regulationsmentioning

confidence: 99%

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Ares

Velázquez

Vidal

et al. 2022

Food Quality and Preference

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Food packaging design has become a key component of the marketing mix of companies to ensure the long-term success of their products, and to convey information that set apart their products from competitors. The aim of this review is to critically discuss the role of food packaging on children's diet. Food package design plays a key role in attracting children and parents' attention, shaping product associations, and influencing their purchase decisions. Packaging elements attracting children's attention and misleading health-related visual and textual cues may encourage children and their parents to choose energy-dense food products with excessive content of sugar, fat, and sodium. Results from this review suggest that comprehensive packaging regulations are necessary to protect children's health and encourage healthier eating habits from early years. Such regulations should go beyond products targeted at children, making informed decisions easier to encourage healthier choices, and including restrictions on the use of health-related cues on all products, as they ultimately influence the diet and the food available in the household.

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Section: The Need For Comprehensive Packaging Regulationsmentioning

confidence: 99%

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Ares

Velázquez

Vidal

et al. 2022

Food Quality and Preference

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“…Several factors contribute to the formulation of consumers' perceptions of products, including consumer ethnocentrism (Ma et al ., 2020), word of mouth (Balan and Mathew, 2020), the sustainable product (Lago et al ., 2020), accumulated knowledge of the consumer (Wyer Jr and Kardes, 2020), product design and packaging (Gil‐Pérez et al ., 2020), and business reputation (Anagnostopoulou et al ., 2020). In this paper, product judgment will be linked to purchase readiness. H4 = Product judgment has a positive and significant impact on purchase readiness. …”

Section: Theoretical Frameworkmentioning

confidence: 99%

Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq

Ali

2021

Journal of Consumer Affairs

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This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish consumers' behavior toward Turkish products. The following variables were included as predictors: consumer animosity, boycott participation, boycott motivation, and product judgment. An online survey was conducted to collect the data; it attracted 1,100 participants. Seven hypotheses were tested using descriptive statistics, correlation coefficients, and structural equation modeling. The study findings show that consumer animosity has a significant impact on boycott participation, motivation, and product judgment. Purchase readiness is significantly affected by product judgment and boycott participation. Purchase aversion is significantly impacted by boycott participation and boycott motivation. This study gives insight into a conflict that has not been previously covered; to the best of our knowledge, it is the first to examine the consumers' perspective on the on the Turkish–Kurdish conflict.

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“…A large amount of information is included on the packages of ultra-processed products (19)(20)(21) . Considering that human beings have a limited capacity to process information, people are not expected to invest a large amount of time or to engage in deep processing to make their healthiness judgements (22,23) .…”

mentioning

confidence: 99%

The heuristics that guide healthiness perception of ultra-processed foods: a qualitative exploration

Machín

Antúnez

Curutchet

et al. 2020

Public Health Nutr.

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Objective: To explore the conceptualisation of healthy food by citizens and how they judge the healthiness of ultra-processed foods. Design: Four focus groups were conducted using a semi-structured discussion guide. Focus group discussions were held about the concept of healthy food, what characterise a healthy product and healthiness perception of ultra-processed products. Transcripts of the focus groups were analysed following an inductive coding approach. Setting: Uruguay, one of the Latin American countries with the highest prevalence of overweight and obesity. Participants: Fifty-two adult Uruguayan participants, diverse in terms of gender, age, educational level and socio-economic status. Results: In agreement with previous studies on lay perceptions of healthy eating, the conceptualisation of healthy food was mainly focused on food characteristics. Although participants regarded lack of processing as a cue for healthiness, they did not categorise all ultra-processed products as unhealthy. Albeit some product categories were automatically regarded as unhealthy, participants considered that other categories could include healthy and unhealthy products. In such cases, they explicitly referred to several simplified cognitive strategies to judge whether an ultra-processed product is healthy or not. Results showed that participants tended to rely on simple cues, such as label design, nutrient claims, brand, price and country of origin as indicators of product healthiness. Conclusions: Healthiness perception of ultra-processed products seems to be largely influenced by heuristics, which stresses the need to implement policies that make the potential negative effects of ultra-processed products salient.

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Without words: the effects of packaging imagery on consumer perception and response

Cited by 53 publications

References 73 publications

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

The role of food packaging on children's diet: Insights for the design of comprehensive regulations to encourage healthier eating habits in childhood and beyond

Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq

The heuristics that guide healthiness perception of ultra-processed foods: a qualitative exploration

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