PurposeFamily firms have been the subject of various scientific studies. This interest derives not only from their unique characteristics in terms of their management but more specifically in terms of their succession in a dimension that does not impact on other companies in the same way. Hence, and as a complex field of research, this study seeks to map out and analyse the intellectual knowledge on research into family firms in Asian contexts.Design/methodology/approachAs regards the statistical and analytical methods, the authors made recourse to the bibliometric, co-citation and cluster analysis techniques. In order to evaluate any potential patterns among the articles, the authors analysed the ways in which the articles are jointly cited. This furthermore applied hierarchical cluster analysis to the totality of the articles subject to co-citation analysis within the scope of grouping the interrelated articles into distinct sets. In order to graphically map the bibliographic co-citation analysis, the authors deployed the network and cluster determination theories.FindingsThe results enabled the identification and the classification of various theoretical perspectives on the domain of family firms into four main approaches: (1) family business behaviour; (2) family versus non-family CEOs; (3) business family performance; and (4) business family and people.Originality/valueThis study identifies, explores, analyses and summarises the main themes, contributing towards deepening the literature through the means of identifying the priority areas in relation to Asian family businesses able to guarantee international standards of excellence in comparison with their respective competitors.