Women Empowerment in India

Biswas, Chaiti Sharma

doi:10.1007/978-981-10-4268-3_1

Women's Entrepreneurship and Microfinance 2017

DOI: 10.1007/978-981-10-4268-3_1

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Women Empowerment in India

Chaiti Sharma Biswas

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2023

2024

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Cited by 2 publications

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“…Employment with cash earnings is more likely to empower women. A woman who is educated, employed, and competent enough to make her own financial choices rather than her spouse is considered empowered Biswas & Kaul (2016). According to the World Bank, empowerment is defined as "the process of increasing the capacity of individuals or groups to make choices and to transform those choices into desired actions and outcomes" Chattopadhyay (2005).…”

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The Change-Makers: A Study on the Depiction of Women’s Empowerment in Selected Television Commercials

Johnson

2023

ShodhKosh J. Vis. Per. Arts

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In India, the majority of people believe that any form of mass media can reflect society. Advertising is one of the most important and influential media products. Advertisements (Ads) are known for being convincing, particularly television ads, which are thought to be the most successful kind of mass-market advertising. Advertising serves as a critical agent of socialization in modern developed societies and is used to maintain specific social structures. The current research article uses discourse analysis to examine how the idea of women's employment is presented in selected Indian television commercials. This study primarily focuses on the use of language in advertisements that are used to control people's thoughts. After analysis, it was found that when the majority of household advertisements, label women in a subordinate position, some brands challenge these stereotypes. The storylines focused on women's empowerment are receiving a warm reception from society. Advertisements that portray women positively have more chances of success, making the brand unique and standing out among the mass.

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The Change-Makers: A Study on the Depiction of Women’s Empowerment in Selected Television Commercials

Johnson

2023

ShodhKosh J. Vis. Per. Arts

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Sexual and reproductive health of Indian women, intimate partner violence and COVID-19 pandemic: an analysis using NFHS-IV and NFHS-V data sets

Banerjee,

Mishra

2024

SN Soc Sci

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Women Empowerment in India

Cited by 2 publications

References 13 publications

The Change-Makers: A Study on the Depiction of Women’s Empowerment in Selected Television Commercials

The Change-Makers: A Study on the Depiction of Women’s Empowerment in Selected Television Commercials

Sexual and reproductive health of Indian women, intimate partner violence and COVID-19 pandemic: an analysis using NFHS-IV and NFHS-V data sets

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